Students will work as individuals to present some topic of marketing to the class.  The topic will not be so wide as that defined by the textbook chapters, but will be something more specific.  E.g., rather than "promotion", a student might make a presentation on "personal selling" while another might make a presentation on "sales management".  You are expected to be extremely familiar with the topic at the time of presentation. 

You may make a presentation which relates to your own experiences in a particular organization or you may make a presentation which is primarily a lecture on a chapter topic.  The theme of your presentation must be associated with a particular marketing principle or theory as one would find in a marketing textbook.  Note that your presentation must be subtantive in discussion; in preparing for your discussion, you are expected to do outside research or reading with regard to marketing principles associated with your topic.  All presentations must be approved by the professor.

You are expected to distribute a few pages of study notes associated with your topic to each member of the class (which includes the professor) at the time of your presentation.  These study notes should be something that would be of assistance to other class members in studying for the course exam and should be something that class members should find valuable enough to keep after completing the course.  The presentation/discussion should be around a half hour in length to ensure that we have enough time to get through four or five presentations per class session.  The professor do a "clean-up" lecture/discussion to pick up issues that were not covered by the specific topics presented by students that day.

Be sure to look at the evaluation form that will be used to evaluate the presentation with respect to a grade.