- FACULTY :
| Instructor : |
Dr. Robert S. Owen
|
| Office : |
215 Academic Building
|
| Office phone : |
(903) 223-3010
|
| Department phone : |
(903) 223-3020 (Loretta Williams)
|
| Fax : |
(903) 223-3121
|
| Email : |
robert(dot)owen(at)tamut(dot)edu
|
| Web site : |
www.tamut.edu/~bowen/
|
| Office Hours : |
5:00-6:00 MW, 4:30-5:25 TR
|
- COURSE :
- Meeting Time and Place :
5:30-10:00 TR, ACAD 255
- Course Material :
Required
Textbook : |
Evans & Berman (2002),
Marketing in the 21st Century
(8th Edition).
Atomic Dog Publishing.
|
Other
Materials : |
Access to the World Wide Web is required.
|
- Course Objectives :
Throughout this course, students should be able to demonstrate:
- knowledge and understanding of marketing concepts and
terminology which form the foundation for advanced
coursework and practice in business
- awareness of the relevance of marketing theory within the environment
- the ability to analyze marketing problems and situations
- the ability to work as a member of a team
- the ability to present analyses in written and oral form
as a team member
- Major Topics :
These are approximate dates.
Class 1
8 JUL |
|
Class 2
10 JUL |
- marketing
strategy
- Ch. 3, 22
- internet marketing strategies
- Ch. 7
- class client visit
- team meeting
|
Class 3
15 JUL |
|
Class 4
17 JUL |
|
Class 5
22 JUL |
|
Class 6
24 JUL |
|
Class 7
29 JUL |
|
Class 8
31 JUL |
|
Class 9
5 AUG |
- public
policy, ethics, and social responsibility
- Ch. 5
- global marketing
- Ch. 6
- WRITTEN REPORT DUE
(90 points; higher scores expected)
- DRESS REHEARSAL
|
Class 10
7 AUG |
- FINAL PERFORMANCE:
Presentations to Class Client (90 points)
- EXAM 2 (150 points)
|
- Term Project :
We will be doing a situation analysis for a class client.
Details are in a separate document.
Students will be working in teams of about four or five.
The final deliverable product of each team's consulting efforts
will be a written environmental assessment (probably around
fifteen or twenty pages) and a formal presentation to the client.
- Attendance :
Students are expected to attend and participate in all class sessions.
Exams will be based in large part on issues discussed in class.
Team meetings will be a formal part of our class meetings,
and students who are not present to complete graded assignments
associated with these meetings will be compensated with a
score of zero for that day of work.
- Evaluation Methods :
Students will be evaluated on the basis of performance on
two in-class exams (50%, individual),
in-class meetings with a consulting team (10%),
a team written draft consulting report (10%),
a team written final consulting report (15%),
and a team oral consulting presentation (15%).
Scores on the team written and oral work may be
adjusted by ratings that each team member makes of
each colleague.
- Grading System :
Final grades will be based on the following totals in points:
A=540-600 points
B=480-539
C=420-479
D=360-419
E=000-359
Where:
150=Exam 1
150=Exam 2
60=In-class Team Meetings
60=Draft Team Report
90=Final Team Report
90=Team Presentation
600 TOTAL POINTS POSSIBLE
|
