Texas A&M University-Texarkana MKT 521
Marketing Management

http://www.tamut.edu/~bowen/courses/mktg_mgmt/

Summer 2004

FACULTY CONTACT INFO MEETING TIME & PLACE TEXTBOOK COURSE INFO COURSE OBJECTIVES SCHEDULE TERM PROJECTS ATTENDANCE EVALUATION METHODS GRADING SYSTEM  
ANNOUNCEMENTS:
| exam 1 | exam 2 | exam2 grades |
  1. FACULTY :

    Instructor : Dr. Robert S. Owen
    Office : 215 Academic Building
    Office phone : (903) 223-3010
    Department phone : (903) 223-3021 (Loretta Williams)
    Fax : (903) 223-3121
    Email : robert(dot)owen(at)tamut(dot)edu
    Web site : www.tamut.edu/~bowen/
    Office Hours : 11:30-12:30 TWR

  2. COURSE :

    1. Meeting Time and Place :
      TR 12:30-5:00 or 5:30-10:00 (depending on section)
      126N Academic Building

    2. Course Material :
      Required   
      Textbook :
      Ferrell & Hartline (2005), Marketing Strategy
      (3rd Edition).  Thompson South-Western. 
      Optional   
      Textbook :
      Evans & Berman (2002), Marketing in the 21st Century
      (8th Edition).  Atomic Dog Publishing
      Other   
      Materials :
      Access to the World Wide Web is required.

    3. Course Objectives :
      Throughout this course, students should be able to demonstrate:
      • knowledge of basic marketing principles and strategy
      • the ability to analyze marketing problems and situations
      • the skill to present knowledge and analyses in written form
      • the skill to present knowledge and analyses in oral form
      • the ability to work independently
      • the ability to work as a member of a team

    4. Major Topics :
      These are approximate dates. 

      Class 1
      8 JUL
      • Introduction to class and course
        • Assignments:
          • Read Ferrell & Hartline App. A (both editions), Marketing Plan Worksheets
          • Read Ferrell & Hartline App. B (both editions), Example Marketing Plans
          • Read Evans & Berman Appendix A, pp. A1-A7, Careers in Marketing
      • Controllable Factors of Marketing
        • Assignments:
          • Read Ferrell & Hartline Ch. 1 (ed. 3, not in ed. 2), Marketing in the New Economy
          • Read Evans & Berman Ch. 1, pp. 1-25, Marketing Today
          • Read link An Overview of Marketing
      • External Uncontrollable Factors of Marketing
        • Assignments:
          • Read Ferrell & Hartline Ch. 2 (ed. 3), Ch. 1 (ed. 2), Strategic Marketing Planning
          • Read Evans & Berman Ch. 2, pp. 26-49, The Environment in Which Marketing Operates
          • Read link Marketing Environment
      • Quantitative Analysis for Marketing Decision Making
        • Assignments:
          • Read Ferrell & Hartline Ch. 11 (ed. 3), Ch. 10 (ed. 2), Marketing Implementation and Control (be sure to read appendix on financial analysis)
          • Read Evans & Berman Ch. 20, pp. 594-613, Considerations in Price Planning
          • Read Evans & Berman Ch. 21, pp. 614-640, Developing and Applying a Pricing Strategy
          • Read Appendix B, pp. A8-A20, Marketing Mathematics
          • Read link Breakeven Analysis
          • Practice problems at link Sample Breakeven Problems
      • Forecasting

       

      Class 2
      13 JUL
      • SUBMIT DISCUSSION TOPIC PROPOSAL
      • Class client visit re. Situation Analysis
      • Marketing Strategy, Product Portfolio Management
        • Assignments:
          • Read Ferrell & Hartline Ch. 3 (ed. 3), Ch. 2 (ed. 2), Situation Analysis
          • Read Ferrell & Hartline Ch. 4 (ed. 3), Ch. 3 (ed. 2), SWOT Analysis
          • Read Evans & Berman Ch. 3, pp. 50-83, Developing and Enacting Strategic Marketing Plans
          • Read Evans & Berman Ch. 10, pp. 283-311, Developing a Target Market Strategy
          • Read Evans & Berman Ch. 13, pp. 384-411, Conceiving, Developing, and Managing Products
          • Read link Marketing Strategy
          • Read link Market Segmentation

       

      Class 3
      15 JUL

       

      Class 4
      20 JUL
      • EXAM 1

       

      Class 5
      22 JUL
      • Promotion Issues; Salesforce Issues; Global Issues
      • Student Presentations
        • Assignments:
          • Read (more) Ferrell & Hartline Ch. 5 (both editions), Managing Customer Relationships
          • Read Ferrell & Hartline Ch. 10 (ed. 3), Ch. 9 (ed.2), Marketing Communications
          • Read links at TSOC

       

      Class 6
      27 JUL
      • Product Issues; Strategic Issues; Research Issues
      • Student Presentations
        • Assignments:
          • Read links at TSOC
          • Read Ferrell & Hartline Ch. 7 (ed. 3), Ch. 6 (ed. 2), Product Strategy
          • Read Ferrell & Hartline Ch. 12 (ed. 3, not in ed. 2), Ethics and Social Responsibility

       

      Class 7
      29 JUL
      • Pricing Issues; Distribution Issues; Ethics and Social Responsibility
      • Student Presentations
        • Assignments:
          • Read Ferrell & Hartline Ch. 8 (ed. 3), Ch. 7 (ed. 2), Pricing Strategy
          • Read Ferrell & Hartline Ch. 9 (ed. 3), Ch. 8 (ed. 2), Distribution and Supply Chain Management
          • Read links at TSOC

       

      Class 8
      3 AUG
      • EXAM 2

       

      Class 9
      5 AUG

       

      Class 10
      10 AUG
      • PRESENTATION TO CLASS CLIENT

       

    5. Course Projects :
      Students will work as individuals on in-class exams.  Students will work as individuals to make a topic presentation (with written hand-out).  Students will work in teams to write and present a situation analysis for a class client. 

    6. Attendance :
      Students are expected to attend and participate in all class sessions and will be dropped for excessive absence. 

    7. Evaluation Methods :
      Students will be evaluated on both individual and team work in both written and oral presentations and on two individual exams.

    8. Grading System :
      Final grades will be based on the following totals in points:

       A=540-600 points
       B=480-539
       C=420-479
       D=360-419
       E=000-359
      Where:
       100=Exam 1
       100=Exam 2
        70=Topic Presentation
        70=Topic Presentation handout
        60=Grant Application Worksheet
       100=Situation Analysis - written report
       100=Situation Analysis - client presentation
       600 TOTAL POINTS POSSIBLE