Texas A&M University-Texarkana MKT 521
Marketing Management


Summer 2005


  1. FACULTY :

    Instructor : Dr. Robert S. Owen
    Office : 215 Academic Building
    Office phone : (903) 223-3010
    Department phone : (903) 223-3021 (Loretta Williams)
    Fax : (903) 223-3121
    Email : robert(dot)owen(at)tamut(dot)edu
    Web site : www.tamut.edu/~bowen/
    Office Hours : 3:30-5:25 TR

  2. COURSE :

    1. Meeting Time and Place :
      TR 5:30-9:30, 141N Academic Building

    2. Course Material :
      Textbook :
      Ferrell & Hartline (2005), Marketing Strategy
      (3rd Edition).  Thompson South-Western. 
      Textbook :
      Pride & Ferrell (2006), Marketing (13th Edition), ISBN 0-618-47446-3 (looseleaf - lower price) or 0-618-47445-5 (hardbound). 
      Materials :
      Access to the World Wide Web is required.

    3. Course Objectives :
      Throughout this course, students should be able to demonstrate:
      • knowledge of basic marketing principles and strategy
      • the ability to analyze marketing problems and situations
      • the skill to present knowledge and analyses in written form
      • the skill to present knowledge and analyses in oral form
      • the ability to work independently
      • the ability to work as a member of a team

    4. Major Topics :
      These are approximate dates. 

      Class 1
      5 JUL
      • Introduction to class and course
        • Assignments:
          • Read Ferrell & Hartline App. A, Marketing Plan Worksheets
          • Read Ferrell & Hartline App. B, Example Marketing Plans
          • Read link An Overview of Marketing
      • Internal and Controllable Factors of Marketing
      • External and Uncontrollable Factors of Marketing
        • Assignments:
      • Quantitative Analysis for Marketing Decision Making
      • Forecasting


      Class 2
      7 JUL


      Class 3
      12 JUL
      • Consumer and Buyer Behavior; Marketing Research; Competitive Intelligence
        • Assignments:
          • Read Ferrell & Hartline Ch. 5, Managing Customer Relationships
          • Read Ferrell & Hartline Ch. 6, Market Segmentation, Target Marketing, and Positioning
          • Read link Consumer Behavior
          • Read link Marketing Research


      Class 4
      14 JUL
      • EXAM 1


      Class 5
      19 JUL
      • Promotion Issues; Salesforce Issues; Global Issues
      • Student Presentations
        • Assignments:
          • Read (more) Ferrell & Hartline Ch. 5, Managing Customer Relationships
          • Read Ferrell & Hartline Ch. 10, Marketing Communications
          • Read links at TSOC


      Class 6
      21 JUL
      • Product Issues; Strategic Issues; Research Issues
      • Student Presentations
        • Assignments:
          • Read links at TSOC
          • Read Ferrell & Hartline Ch. 7, Product Strategy
          • Read Ferrell & Hartline Ch. 12, Ethics and Social Responsibility


      Class 7
      26 JUL
      • Pricing Issues; Distribution Issues; Ethics and Social Responsibility
      • Student Presentations
        • Assignments:
          • Read Ferrell & Hartline Ch. 8, Pricing Strategy
          • Read Ferrell & Hartline Ch. 9, Distribution and Supply Chain Management
          • Read links at TSOC


      Class 8
      28 JUL
      • EXAM 2


      Class 9
      2 AUG


      Class 10
      4 AUG


    5. Course Projects :
      Students will work as individuals on in-class exams.  Students will work as individuals to make a topic presentation (with written hand-out).  Students will work in teams to write and present a situation analysis for a class client.  If you want to quit a team, you may do so to work alone as long as your team members have all jointly conducted work to that point.  If you object to presenting your work to the class client, you may schedule a time at a later date to present to your professor and other faculty; given the condensed format of this term, this will most likely require that you take an incomplete.

    6. Attendance :
      Students are expected to attend and participate in all class sessions and will be dropped for excessive absence. 

    7. Evaluation Methods :
      Students will be evaluated on both individual and team work in both written and oral presentations and on two individual exams.

    8. Grading System :
      Final grades will be based on the following totals in points:

       A=540-600 points
       150=Exam 1
       150=Exam 2
        70=Topic Presentation
        30=Topic Presentation handout
       150=Situation Analysis - written report
        50=Situation Analysis - client presentation

    9. University Academic Honesty Statement:
      "Academic honesty is expected of students enrolled in this course.  Cheating on examinations, unauthorized collaboration, falsification of research data, plagiarism, and copying or undocumented use of materials from any source constitute academic dishonesty and may be grounds for a grade of 'F' in the course and/or disciplinary action.  The student is responsible for reading and understanding the University Policy on Academic Integrity."