Read the final Case Report assignment.

Read the online notes linked from the syllabus for marketing research and segmentation.

Submit this assignment through the WebCT email system, not to my normal school email address.  (This ensures that I receive it; regular email is not reliable.)  You are encouraged to do these weekly assignments on a word processor to help ensure proper spelling, punctuation, and such.  (These are issues in your grade.)  However, cut and paste from the word processor into your plain text email submission -- do not submit in a word processor format and do not submit as an attachment. 

Cut and paste the following, what is between the lines, into your submission and answer the questions:

CASE ASSIGNMENT 3

YOUR NAME: _________________________________________________________

In the second case assignment, you did some research on the external environment to gain some insights regarding the nature the market and of competition.  An outcome of that was to calculate a break even point, or the number of customers that the Smith's would need to attract in order to meet some minimal financial objectives.  In this third assignment, we want to learn something about the potential size and location of the market.  How easy would it be for them to attract the number of customers that you calculated in Case Assignment 2?  Where is most of the target market located?  Is it accessible, substantial, and actionable?

To eventually answer these questions, visit TexarkanaMSA.org.  Click on the menu link for demographics.

1. Browse through the various links associated with the US Census Bureau (not at a chamber of commerce, not at a real estate guide).  The Texarkana MSA is defined as Bowie County, TX and Miller County, AR.
   1. What is the total population of Bowie County, TX? __________

   2. What is the total population of Miller County, AR? __________

   3. What is the total population of the city of Texarkana, TX? __________

   4. What is the total population of the city of Texarkana, AR? __________

2. Browse through the various links under ERSys.com.
   1. Where are the areas of highest population growth in the Texarkana area?

      
      

      
      

   2. Where are the areas of highest household income in the Texarkana area?

      
      

      
      

   3. Where are the areas of highest level of education in the Texarkana area?

      
      

      
      

   4. Where are the areas of highest level of skill in the Texarkana area?