Read the final Case Report assignment.

Read the online notes linked from the syllabus for consumer behavior.

Submit this assignment through the WebCT email system, not to my normal school email address.  (This ensures that I receive it; regular email is not reliable.)  You are encouraged to do these weekly assignments on a word processor to help ensure proper spelling, punctuation, and such.  (These are issues in your grade.)  However, cut and paste from the word processor into your plain text email submission -- do not submit in a word processor format and do not submit as an attachment. 

Cut and paste the following, what is between the lines, into your submission and answer the questions:

CASE ASSIGNMENT 4

YOUR NAME: _________________________________________________________

You should by now

• have formulated a roughly acceptable problem statement
• have researched substitute competitor products
• have proposed a potentially competitive product and price
• have done some research regarding the potential size and location of the target market

Now that you have some insights into the issues associated with our client's business proposal, propose a brief solution as follows:

1. Restate the objective of the client as a question.  As a few of you should now know, a question such as, "what kind of business can the Smith's start" is not appropriate: they have a very specific kind of business in mind.  In the space below, write your statement as a question that will ultimately be answered at the end of your final report.

    

    

    

    

    

    

    

2. In the space below, write a brief (one to three sentences) answer to that question based on what you believe (at this point) will be the conclusion to or final recommendation in your report.

    

    

    

    

    

    

    

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