exam times:

• Exam 1, Ch. 1-8, App. A, notes
  start after 12:00 noon Monday, 20 JUN, complete before 9:20 PM Thursday, 23 JUN.
• Exam 2, Ch. 9-15, notes
  start after 12:00 noon Monday, 11 JUL, complete before 9:20 PM Thursday, 14 JUL.
• Exam 3, Ch. 16-22, App. B, notes
  start after 12:00 noon Monday, 1 AUG, complete before 9:20 PM Thursday, 4 AUG.

Exams MUST be taken in the Testing Center on campus; none of the exams will be online.  The Testing Center opens at 8:30 in the morning and closes at 9:20 in the evening, Monday through Thursday.  If you live too far away to use our testing center, you MUST make arrangements at the start of the term for the exam to be taken at the testing center of a local college.  These arrangements must be made formally with both your local testing center and with me. 

As of the start of the semester, my expectation is for exams that are fifty multiple choice questions each, closed book, closed notes.  Exams will be rescheduled as essay exams if I have concerns that an exam has been compromised.  The reason for fifty questions is that fewer probably cannot do a good job of discriminating levels of knowledge, and more are probably a better measure of endurance rather than of the subject material.

Note that my exams are probably different from what you might find on the textbook publisher's Web site.  My online notes and our online discussions should give you some hints as to the issues that I believe to be important (i.e., what to expect on the exams).  Balance your focus between the textbook, the online notes, and the online discussions.  As a generalization, anyone who is familiar with the basic principles of marketing should be able to do well on my exams, whether or not s/he read a particular book or studied under a particular professor.  However, you want to pay close attention to this assigned textbook and to my notes and to my discussions to be sure that you are familiar with what I believe to be those basic principles.