Texas A&M University-Texarkana MKT 363
Marketing Principles
http://www.tamut.edu/~bowen/

Summer 2005 (final copy, 31 MAY 05)

• FACULTY CONTACT INFO • MEETING TIME & PLACE • TEXTBOOK • COURSE OBJECTIVES • SCHEDULE • TERM PROJECT • ATTENDANCE • EVALUATION METHODS • GRADING SYSTEM • ACADEMIC HONESTY •  
ANNOUNCEMENTS: You MUST sign in under Roll Call on the WebCT message board during the first week.  I understand that some folks have had trouble finding the textbook; check the WebCT course message board for comments about the book for this course.  Online notes that are linked in the outline below are subject to change until the week that they are listed (I DO plan on updating them each week). 

  1. FACULTY :

    Instructor : Dr. Robert S. Owen
    Office : 215 Academic Building
    Office phone : (903) 223-3010
    Department phone : (903) 223-3021 (Loretta Williams)
    Fax : (903) 223-3121
    Email : robert(dot)owen(at)tamut(dot)edu
    Web site : www.tamut.edu/~bowen/
    Office Hours : TR 3:30-5:25 (after 31 MAY)

  2. COURSE :

    1. Meeting Time and Place :
      Online at http://webct2.tamut.edu/public/MKT36301W/.  You MUST log on to the course WebCT site and post to the message board during the first week of the semester.

    2. Course Material :

      Textbook : Pride & Ferrell (2006), Marketing
      (13th Edition), ISBN 0-618-47446-3 (looseleaf - lower price) or 0-618-47445-5 (hardbound). 
      Other : Access to WebCT is required.

    3. Course Objectives :
      Throughout this course, students should be able to demonstrate:
      • knowledge and understanding of marketing concepts and terminology which form the foundation for advanced coursework and practice in business
      • awareness of the relevance of marketing theory within the environment
      • the ability to analyze marketing problems and situations

    4. Major Topics :

      Week 1
      30 MAY
      • careers in marketing - Appendix A
      • overview of marketing - Ch. 1
      • internal marketing factors
      • You MUST log on and post to the course WebCT message board during the first week of the semester.  You may be dropped from the course for non-attendance if you do not do so.

       
      Week 2
      5 JUN

       
      Week 3
      12 JUN

       
      Week 4
      19 JUN

       
      Week 5
      26 JUN

       
      Week 6
      3JUL

       
      Week 7
      10 JUL

       
      Week 8
      17 JUL

       
      Week 9
      24 JUL

       
      Week 10
      31 JUL

       

    5. Case Report :

      We will be doing an environmental analysis for a local business.  The exact details of our assignment will be worked out during the first two weeks of the course, with a written document outlining specifics of the assignment to be posted at the course Web site in the second week.  The final deliverable product for your consulting efforts will be a written environmental assessment (probably around ten pages).

    6. Attendance :

      Students are expected to participate in message board discussions.  You MUST log on to the course WebCT site and post to the message board during the first week of the semester.  You may be dropped from the course for non-attendance if you do not do so.

    7. Evaluation Methods :

      Students will be evaluated on the basis of performance on three exams (taken on campus in the testing center), six weekly case assignments, and a final case report.  Exams will include issues from textbook readings, online readings, and online discussions.

    8. Grading System :

      Final grades will be based on the following totals in points:
       
       A=540-600 points
       B=480-539
       C=420-479
       D=360-419
       E=000-359
      Where:
       120=Exam 1
       120=Exam 2
       120=Exam 3
        60=weekly case assignments
       180=Case Report
       600 TOTAL POINTS POSSIBLE


    9. University Academic Honesty Statement :

      "Academic honesty is expected of students enrolled in this course.  Cheating on examinations, unauthorized collaboration, falsification of research data, plagiarism, and copying or undocumented use of materials from any source constitute academic dishonesty and may be grounds for a grade of 'F' in the course and/or disciplinary action.  The student is responsible for reading and understanding the University Policy on Academic Integrity."