- FACULTY :
| Instructor :
Dr. Robert S. Owen
| Office :
215 Academic Building
| Office phone :
| Department phone :
(903) 223-3021 (Loretta Williams)
| Fax :
| Email :
| Web site :
| Office Hours :
TR 3:30-5:25 (after 31 MAY)
- COURSE :
- Meeting Time and Place :
Online at http://webct2.tamut.edu/public/MKT36301W/.
You MUST log on to the course WebCT site and post to the message
board during the first week of the semester.
- Course Material :
Pride & Ferrell (2006),
ISBN 0-618-47446-3 (looseleaf - lower price) or 0-618-47445-5 (hardbound).
| Other :
Access to WebCT is required.
- Course Objectives :
Throughout this course, students should be able to demonstrate:
- knowledge and understanding of marketing concepts and
terminology which form the foundation for advanced
coursework and practice in business
- awareness of the relevance of marketing theory within the environment
- the ability to analyze marketing problems and situations
- Major Topics :
- Case Report :
We will be doing an environmental analysis for a local business.
The exact details
of our assignment will be worked out during the
first two weeks of the course, with a written document
outlining specifics of the assignment to be posted at the course
Web site in the second week.
The final deliverable product for your consulting efforts
will be a written environmental assessment (probably around
- Attendance :
Students are expected to participate in message board discussions.
You MUST log on to the course WebCT site and post to the message board
during the first week of the semester.
You may be dropped from the course for non-attendance if you do not do so.
- Evaluation Methods :
Students will be evaluated on the basis of performance on
three exams (taken on campus in the testing center), six weekly
case assignments, and a final case report.
Exams will include issues from textbook readings, online readings,
and online discussions.
- Grading System :
Final grades will be based on the following totals in points:
60=weekly case assignments
600 TOTAL POINTS POSSIBLE
- University Academic Honesty Statement :
"Academic honesty is expected of students enrolled in this course.
Cheating on examinations, unauthorized collaboration, falsification of research data,
plagiarism, and copying or undocumented use of materials from any source
constitute academic dishonesty and may be grounds for a grade of 'F' in the course
and/or disciplinary action.
The student is responsible for reading and understanding the University Policy on