Students will work as individuals to present some topic of marketing to the class.  The topic will not be so wide as that defined by the textbook chapters, but will be something more specific.  E.g., rather than discuss general issues of "promotion", a student might make a presentation on "personal selling" while another might make a presentation on "sales management".  You are expected to be extremely familiar with the topic at the time of presentation. 

You may make a presentation that relates to your own experiences in a particular organization or you may make a presentation that is primarily a lecture on a chapter topic.  The theme of your presentation must be associated with a particular marketing principle or theory as one would find in a marketing textbook.  You are expected to have access to a mainstream marketing principles textbook, albeit not necessarily the particular optional textbook that is listed on the syllabus.  Note that your presentation must be substantive in discussion; in preparing for your discussion, you are expected to do outside research or reading with regard to marketing principles associated with your topic. 

You must distribute a few pages of study notes associated with your topic to each member of the class (which includes the professor) at the time of your presentation (not after class, not in the next class period).  These study notes should be something that would be of assistance to other class members in studying for the course exam and should be something that class members should find valuable enough to keep after completing the course.  The presentation/discussion length depends on the number of students that we have in the class (time availability).  The professor will do a "clean-up" lecture/discussion to pick up issues that were not covered by the specific topics presented by students that day.

All presentations must be approved by the professor.  You must submit a typewritten proposal of a paragraph or so in length (not an outline of a presentation).  This proposal must specifically address

1. the general topic of your presentation (e.g., in what chapter would this topic be found in a marketing principles textbook)
2. the specific issues that would be the focus of your discussion
3. the primary source of information for your topic area (e.g., industry or trade documents, a marketing principles textbook, library research)

Be sure to look at the evaluation form that will be used to evaluate the presentation with respect to a grade.