Texas A&M University-Texarkana MKT 521
Marketing Management

http://www.tamut.edu/~bowen/courses/

Summer 2007

FACULTY CONTACT INFO MEETING TIME & PLACE TEXTBOOK COURSE INFO COURSE OBJECTIVES SCHEDULE TERM PROJECTS ATTENDANCE EVALUATION METHODS GRADING SYSTEM ACADEMIC HONESTY  
ANNOUNCEMENTS: neighborhood data

  1. FACULTY :

    Instructor : Dr. Robert S. Owen
    Office : 215 Academic Building
    Office phone : (903) 223-3010
    Department phone : (903) 223-3021 (Loretta Williams)
    Fax : (903) 223-3121
    Email : robert(dot)owen(at)tamut(dot)edu
    Web site : www.tamut.edu/~bowen/
    Office Hours : 10:00 - 12:00 MTW

  2. COURSE :

    1. Meeting Time and Place :
      MW 1:00-5:00, 256 Academic Building
      MW 5:30-9:30, 256 Academic Building

    2. Course Material :
      Required
      Textbooks :
      Ferrell & Hartline (2008), Marketing Strategy
      (4th Edition).  Thompson South-Western. 
        Lamb, Hair, & McDaniel (2007), MKTG
      (2007-2008 Edition).  Thompson South-Western. 
      Other
      Materials :
      Access to the World Wide Web is required.

    3. Course Objectives :
      Throughout this course, students should be able to demonstrate:
      • knowledge of basic marketing principles and strategy
      • the ability to analyze marketing problems and situations

    4. Major Topics :
      These are approximate dates. 

      Class 1
      9 JUL

       

      Class 2
      11 JUL

       

      Class 3
      16 JUL

       

      Class 4
      18 JUL

       

      Class 5
      23 JUL

       

      Class 6
      25 JUL

       

      Class 7
      30 JUL
      • Logistics and retailing strategies
      • Pricing strategies

       

      Class 8
      1 AUG

       

      Class 9
      6 AUG

       

      Class 10
      8 AUG
      • PRESENTATION TO CLASS CLIENT

       

    5. Course Projects :
      Students will work as individuals on in-class exams.  Students will work in teams to write and present a situation analysis for a class client.  If you want to quit a team, you may do so to work alone as long as your team members have all jointly conducted work to that point.  If you object to presenting your work to the class client, you may schedule a time at a later date to present to your professor and other faculty; given the condensed format of this term, this will most likely require that you take an incomplete.

    6. Attendance :
      Students are expected to attend and participate in all class sessions and will be dropped for excessive absence. 

    7. Evaluation Methods :
      Students will be evaluated on two individual exams, a written team report, and an oral team presentation.

    8. Grading System :
      Final grades will be based on the following totals in points:

       A=540-600 points
       B=480-539
       C=420-479
       D=360-419
       E=000-359
      Where:
       200=Exam 1
       200=Exam 2
       100=Situation Analysis - written report
       100=Situation Analysis - client presentation
       600 TOTAL POINTS POSSIBLE

    9. University Academic Honesty Statement:
      "Academic honesty is expected of students enrolled in this course.  Cheating on examinations, unauthorized collaboration, falsification of research data, plagiarism, and copying or undocumented use of materials from any source constitute academic dishonesty and may be grounds for a grade of 'F' in the course and/or disciplinary action.  For additional information see the university rules."