- FACULTY :
| Instructor : |
Dr. Robert S. Owen
|
| Office : |
215 Academic Building
|
| Office phone : |
(903) 223-3010
|
| Department phone : |
(903) 223-3021 (Loretta Williams)
|
| Fax : |
(903) 223-3121
|
| Email : |
robert(dot)owen(at)tamut(dot)edu
|
| Web site : |
www.tamut.edu/~bowen/
|
| Office Hours : |
10:00 - 12:00 MTW
|
- COURSE :
- Meeting Time and Place :
MW 1:00-5:00, 256 Academic Building
MW 5:30-9:30, 256 Academic Building
- Course Material :
Required
Textbooks : |
Ferrell & Hartline (2008),
Marketing Strategy
(4th Edition).
Thompson South-Western.
|
| |
Lamb, Hair, & McDaniel (2007),
MKTG
(2007-2008 Edition).
Thompson South-Western.
|
Other
Materials : |
Access to the World Wide Web is required.
|
- Course Objectives :
Throughout this course, students should be able to demonstrate:
- knowledge of basic marketing principles and strategy
- the ability to analyze marketing problems and situations
- Major Topics :
These are approximate dates.
Class 1
9 JUL |
- Introduction to class and course
- Introduction to client project and situation analyses
- Controllable, uncontrollable, internal, and
external factors of marketing
- Marketing strategy, portfolio analysis
- Assignments:
- Lamb, Hair, & McDaniel Ch. 1, 2, 3
- Ferrell & Hartline Ch. 1, 2, 4, 5, 11;
App. A, App. B
- Links An
Overview of Marketing, Internal
Marketing Factors, Marketing
Environment, Marketing
Strategy
|
Class 2
11 JUL |
- Forecasting
- Break-even analysis
|
Class 3
16 JUL |
|
Class 4
18 JUL |
- Consumer behavior, organizational buying behavior
- Market segmentation
- Marketing research, competitive intelligence,
marketing information systems
|
Class 5
23 JUL |
- Ethics and social responsibility
- Public policy
- International marketing
|
Class 6
25 JUL |
- EXAM 1
- Product strategies
|
Class 7
30 JUL |
- Logistics and retailing strategies
- Pricing strategies
|
Class 8
1 AUG |
- Promotion strategies
- Assignments:
- Lamb, Hair, & McDaniel Ch. 14, 15, 16, 17
- Ferrell & Hartline Ch. 10, 12
- Links Promotion, Advertising,
Sales Promotion, and Publicity, Personal
Selling and Sales Management, Internet
Marketing
|
Class 9
6 AUG |
|
Class 10
8 AUG |
- PRESENTATION TO CLASS CLIENT
|
- Course Projects :
Students will work as individuals on in-class
exams.
Students will work in teams to write and present a
situation analysis for a class client.
If you want to quit a team, you may do so to work
alone as long as your team members have all jointly
conducted work to that point.
If you object to presenting your work to the class
client, you may schedule a time at a later date to
present to your professor and other faculty; given
the condensed format of this term, this will most
likely require that you take an incomplete.
- Attendance :
Students are expected to attend and participate in
all class sessions and will be dropped for excessive
absence.
- Evaluation Methods :
Students will be evaluated on two individual exams,
a written team report, and an oral team presentation.
- Grading System :
Final grades will be based on the following totals
in points:
A=540-600 points
B=480-539
C=420-479
D=360-419
E=000-359
Where:
200=Exam 1
200=Exam 2
100=Situation Analysis - written report
100=Situation Analysis - client presentation
600 TOTAL POINTS POSSIBLE
- University Academic Honesty Statement:
"Academic honesty is expected of students enrolled
in this course.
Cheating on examinations, unauthorized collaboration,
falsification of research data, plagiarism, and copying or
undocumented use of materials from any source constitute
academic dishonesty and may be grounds for a grade of 'F'
in the course and/or disciplinary action.
For additional information see the university rules."
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