Texas A&M University-Texarkana MKT 521
Marketing Management


Summer 2008

ANNOUNCEMENTS: | Exam Exercises | project links | invitation |

  1. FACULTY :

    Instructor : Dr. Robert S. Owen
    Office : 215 Academic Building
    Office phone : (903) 223-3010
    Department phone : (903) 223-3021 (Loretta Williams)
    Fax : (903) 223-3121
    Email : robert(dot)owen(at)tamut(dot)edu
    Web site : www.tamut.edu/~bowen/
    Office Hours : 10:00 - 12:00 MTW

  2. COURSE :

    1. Meeting Time and Place :
      MW 1:00-5:00, 126 Academic Building
      MW 5:30-9:30, 126 Academic Building

    2. Course Material :
      Textbook :
      Winer (2008), Marketing Management
      (Third Edition).  Pearson Prentice Hall. 
      Materials :
      Access to the World Wide Web is required.

    3. Course Objectives :
      Throughout this course, students should be able to demonstrate:
      • knowledge of basic marketing principles and strategy
      • the ability to analyze marketing problems and situations

    4. Major Topics :
      These are approximate dates. 

      Class 1
      14 JUL


      Class 2
      16 JUL


      Class 3
      21 JUL


      Class 4
      24 JUL
      • Consumer behavior, organizational buying behavior
      • Market segmentation
      • Marketing research, competitive intelligence, marketing information systems


      Class 5
      28 JUL


      Class 6
      30 JUL
      • EXAM 1
      • Product strategies


      Class 7
      4 AUG
      • Pricing strategies
      • Logistics and retailing strategies


      Class 8
      6 AUG


      Class 9
      11 AUG


      Class 10
      13 AUG


    5. Course Projects :
      Students will work as individuals on in-class exams.  Students will work in teams to write and present a situation analysis for a class client.  If you want to quit a team, you may do so to work alone as long as your team members have all jointly conducted work to that point.  If you object to presenting your work to the class client, you may schedule a time at a later date to present to your professor and other faculty; given the condensed format of this term, this will most likely require that you initially be assigned a grade of incomplete.

    6. Attendance :
      Students are expected to attend and participate in all class sessions and will be dropped for excessive absence. 

    7. Evaluation Methods :
      Students will be evaluated on two quizzes, two individual exams, a written team report, and an oral team presentation.

    8. Grading System :
      Final grades will be based on the following totals in points:

       A=450-500 points
        50=Quiz 1
        50=Quiz 2
       120=Exam 1
       120=Exam 2
       120=Situation Analysis - written report
        40=Situation Analysis - client presentation

    9. University Academic Honesty Statement:
      "Academic honesty is expected of students enrolled in this course.  Cheating on examinations, unauthorized collaboration, falsification of research data, plagiarism, and copying or undocumented use of materials from any source constitute academic dishonesty and may be grounds for a grade of 'F' in the course and/or disciplinary action.  For additional information see the university rules."

    10. University Accommodations Statement:
      "Accommodations - Accommodations can be provided for students with a disability only after the student requests an accommodation and provides the appropriate written documentation of a disability.  To request accommodations for this course students are responsible for the following:

      1. contact the A&M-Texarkana Student Services Office to request appropriate accommodations;
      2. provide documentation of a disability to the A&M-Texarkana Student Services Office and documentation must be less than 5 years old; and
      3. contact the instructor to discuss implementation of accommodations for this course.

      The Student Services Office is located in room 227 in the Akin building or you can call 903-223-3062 for additional information."