Disclaimer: Note that this is not meant to be a complete study guide; it is a random selection of topics that had an original purpose of clarifying issues in textbooks used in the online version of this course.  Consider this as an optional bonus supplement to the textbook, the online notes, and class discussions.  If there is something in these exercises that we didn't talk about in class, then it is not likely to be seen on an exam (this semester only).  If something appears to be a typo or doesn't seem relevant to our class discussions in this term, then that is probably the case.

Note that the exercises below are meant to be "tricky."  Some are deliberately designed to trick you into choosing a wrong answer in order to get you to think about particular issues; some are deliberately designed to have multiple correct answers or possibly no universally correct answers to get you to think about the situational context of some issues.

Exams will be designed to be more straight-forward and clear.  Most questions will be designed such that anyone who is familiar with marketing issues should do well, regardless of the instruction of a particular book or professor.

EXAM 1:

• Introduction to Marketing
• Marketing Strategy
• Marketing Research
• Forecasting
• Break-even Analysis
• Consumer Markets
• Business and Organizational Buying Behavior
• Segmentation, Target Marketing, and Positioning
• Ethics and Social Responsibility
• Public Policy; Consumerism
• International Marketing

EXAM 2:

• Product, Brand Management
• Services Marketing Management
• Pricing
• Integrated Marketing Communications
• Customer Relationship Management
• Logistics