Texas A&M University-Texarkana MKT 521
Marketing Management


Summer II 2010

ANNOUNCEMENTS: | Study Exercises |

  1. FACULTY :

    Instructor : Dr. Robert S. Owen
    Office : 215 Academic Building, South Campus
    Office phone : (903) 223-3010
    Department phone : (903) 223-3021 (Loretta Williams)
    Fax : (903) 223-3121
    Email : robert(dot)owen(at)tamut(dot)edu
    Web site : www.tamut.edu/~bowen/
    Office Hours : TR 10:00-12:00, W 11:00-5:00
    check twitter.com/robertowenphd for more

  2. COURSE :

    1. Meeting Time and Place :
      TR 1:00 - 5:00, Room 140N ACAD, South Campus, section 001
      TR 5:30 - 9:30, Room 142N ACAD, South Campus, section 002

    2. Course Material :
      Textbook :
      Marshall & Johnston (2010), Marketing Management
      McGraw-Hill, $129 (est.). 
      Materials :
      Access to the World Wide Web is required.

    3. Catalog Description :
      "An advanced marketing course utilizing an analytical approach to solving marketing problems involved in goal setting, planning, and strategies as they apply to product policy, pricing objectives, promotional objectives, distribution policy and marketing research."

    4. Course Objectives :
      Throughout this course, students should be able to demonstrate:
      • knowledge of basic marketing principles and strategy
      • the ability to analyze marketing problems and situations

      "Learning Goals for your graduate program can be found at www.tamut.edu/cob."

    5. Major Topics :
      These are approximate dates. 

      Class 1
      6 JUL
      • Introduction to class and course
      • Introduction to client project and situation analyses
      • Controllable, uncontrollable, internal, and external factors of marketing
      • Marketing strategy, portfolio analysis
      • QUIZ 1


      Class 2
      8 JUL


      Class 3
      13 JUL


      Class 4
      15 JUL


      Class 5
      20 JUL


      Class 6
      22 JUL
      • EXAM 1
      • Product strategies
        • Assignments:
          • Read Ch. 10, Product Strategy
          • Read Ch. 11, Building the Brand
          • Read Ch. 12, New Product Development
          • Read Ch. 13, Services as the Core Offering
          • Read links Product Planning, Services Management


      Class 7
      27 JUL
      • Pricing strategies
      • Logistics and retailing strategies


      Class 8
      29 JUL


      Class 9
      3 AUG


      Class 10
      5 AUG


    6. Course Projects :
      Students will work as individuals on in-class exams.  Students will work in teams to write and present a situation analysis for a class client.  If you want to quit a team, you may do so to work alone as long as your team members have all jointly conducted work to that point.  If you object to presenting your work to the class client, you may schedule a time at a later date to present to your professor and other faculty; given the condensed format of this term, this will most likely require that you initially be assigned a grade of incomplete.

    7. Attendance :
      Students are expected to attend and participate in all class sessions and will be dropped for excessive absence. 

    8. Evaluation Methods :
      Students will be evaluated on four quizzes, two individual exams, a written team report, and an oral team presentation.

    9. Grading System :
      Final grades will be based on the following totals in points:

       A=450-500 points
       100=Quiz 1, 2, 3, 4 (25 each)
       240=Exam 1, Exam 2 (120 each)
       120=Situation Analysis - written report
        40=Situation Analysis - client presentation

    10. University Academic Honesty Statement:
      "Academic honesty is expected of students enrolled in this course.  Cheating on examinations, unauthorized collaboration, falsification of research data, plagiarism, and copying or undocumented use of materials from any source constitute academic dishonesty and may be grounds for a grade of 'F' in the course and/or disciplinary action.  For additional information see the university rules."

    11. Disability Accommodations:
      "Students with disabilities may request reasonable accommodations through the A&M-Texarkana Disability Services Office by calling 903-223-3062"