Disclaimer: Note that this is not meant to be a complete study guide; it is a random selection of topics that is meant to clarify or expand on issues from the online notes or the textbook.
Note that the exercises below are meant to be "tricky." Some are deliberately designed to trick you into choosing a wrong answer in order to get you to think about particular issues; some are deliberately designed to have multiple correct answers or possibly no universally correct answers to get you to think about the situational context of some issues.
Exams will be designed to be more straight-forward and clear. Most questions on exams will be designed such that anyone who is familiar with marketing issues should do well, regardless of the instruction of a particular book or professor.