- FACULTY :
- COURSE :
- Meeting Time and Place :
TR 1:00 - 5:00, Room 140N ACAD, South Campus, section 001
TR 5:30 - 9:30, Room 142N ACAD, South Campus, section 002
- Course Material :
Required
Textbook : |
Marshall & Johnston (2010),
Marketing Management
McGraw-Hill, $129 (est.).
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Other
Materials : |
Access to the World Wide Web is required.
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- Catalog Description :
"An advanced marketing course utilizing an analytical
approach to solving marketing problems involved in goal
setting, planning, and strategies as they apply to product
policy, pricing objectives, promotional objectives,
distribution policy and marketing research."
- Course Objectives :
Throughout this course, students should be able to demonstrate:
- knowledge of basic marketing principles and strategy
- the ability to analyze marketing problems and situations
"Learning Goals for your graduate program can be found at
www.tamut.edu/cob."
- Major Topics :
These are approximate dates.
Class 1
6 JUL |
- Introduction to class and course
- Introduction to client project and situation analyses
- Controllable, uncontrollable, internal, and
external factors of marketing
- Marketing strategy, portfolio analysis
- QUIZ 1
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Class 2
8 JUL |
|
Class 3
13 JUL |
- Marketing Research
- Forecasting
- Break-even analysis
- QUIZ 3
|
Class 4
15 JUL |
- Consumer behavior, organizational buying behavior
- Market segmentation
- QUIZ 4
|
Class 5
20 JUL |
- Ethics and social responsibility
- Public policy
- International marketing
|
Class 6
22 JUL |
- EXAM 1
- Product strategies
- Assignments:
- Read Ch. 10, Product Strategy
- Read Ch. 11, Building the Brand
- Read Ch. 12, New Product Development
- Read Ch. 13, Services as the Core Offering
- Read links Product
Planning, Services
Management
|
Class 7
27 JUL |
- Pricing strategies
- Logistics and retailing strategies
|
Class 8
29 JUL |
- Promotion strategies
- Assignments:
- Read Ch. 4, Customer Relationship Management
- Read Ch. 16, Bricks and Clicks
- Read Ch. 17, Advertising, Sales Promotion,
and Public Relations
- Read Ch. 18, Personal Selling, Direct Marketing,
and Interactive Marketing
- Read links Promotion, Advertising,
Sales Promotion, and Publicity, Personal
Selling and Sales Management, Internet
Marketing
|
Class 9
3 AUG |
|
Class 10
5 AUG |
- PRESENTATION TO CLASS CLIENT
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- Course Projects :
Students will work as individuals on in-class
exams.
Students will work in teams to write and present a
situation analysis for a class client.
If you want to quit a team, you may do so to work
alone as long as your team members have all jointly
conducted work to that point.
If you object to presenting your work to the class
client, you may schedule a time at a later date to
present to your professor and other faculty; given
the condensed format of this term, this will most
likely require that you initially be assigned a grade
of incomplete.
- Attendance :
Students are expected to attend and participate in
all class sessions and will be dropped for excessive
absence.
- Evaluation Methods :
Students will be evaluated on four quizzes, two individual exams,
a written team report, and an oral team presentation.
- Grading System :
Final grades will be based on the following totals
in points:
A=450-500 points
B=400-449
C=350-399
D=300-349
E=000-299
Where:
100=Quiz 1, 2, 3, 4 (25 each)
240=Exam 1, Exam 2 (120 each)
120=Situation Analysis - written report
40=Situation Analysis - client presentation
500 TOTAL POINTS POSSIBLE
- University Academic Honesty Statement:
"Academic honesty is expected of students enrolled
in this course.
Cheating on examinations, unauthorized collaboration,
falsification of research data, plagiarism, and copying or
undocumented use of materials from any source constitute
academic dishonesty and may be grounds for a grade of 'F'
in the course and/or disciplinary action.
For additional information see the university rules."
- Disability Accommodations:
"Students with disabilities may request reasonable
accommodations through the A&M-Texarkana Disability Services
Office by calling 903-223-3062"
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