Texas A&M University-Texarkana MKT 363
Marketing Principles

http://www.tamut.edu/~bowen/

Summer 2012

CONTACT INFO MEETING TIME & PLACE TEXTBOOK COURSE INFO COURSE OBJECTIVES SCHEDULE COURSE PROJECTS ATTENDANCE EVALUATION METHODS GRADING SYSTEM ACADEMIC HONESTY ACCOMMODATIONS UNIVERSITY EMAIL POLICY UNIVERSITY DROP POLICY  
ANNOUNCEMENTS:
Check this space for any updates.
  1. FACULTY :

    Instructor : Dr. Robert S. Owen
    Office : UC 321F
    Office phone : (903) 223-3010
    Department phone : (903) 223-3020 (Sue Hughes)
    Fax : (903) 223-3121
    Email : robert(dot)owen(at)tamut(dot)edu
    Web site : www.tamut.edu/~bowen/
    Office Hours : TR 1:30-4:30
    check twitter.com/robertowenphd for additional availability
  2. COURSE :

    1. Meeting Time and Place :
      TR, 5:30-9:30, UC 214

    2. Course Materials :
      Textbook: Lamb, Hair, & McDaniel (2012), MKTG5, ISBN:9781111528096.  SouthWestern Cengage Learning.  Access to the publisher website is not required for this course, so a used copy is acceptable.
      Other : Access to the World Wide Web is required.

    3. Catalog Description :
      "An introductory course in marketing presenting the basic components of marketing including product promotion, pricing, and distribution of goods and services with a set of controllable and non-controllable environmental forces."


    4. Course Objectives :
      Throughout this course, students should be able to demonstrate:
      • knowledge and understanding of marketing concepts and terminology which form the foundation for advanced coursework and practice in business
      • awareness of the relevance of marketing theory within the environment
      • the ability to analyze marketing problems and situations
      • the ability to work as a member of a team
      • the ability to present analyses in written and oral form
        as a team member


    5. Major Topics :
      These are approximate dates. 

      Class 1
      17 JUL

       

      Class 2
      19 JUL

       

      Class 3
      24 JUL

       

      Class 4
      26 JUL

       

      Class 5
      31 JUL

       

      Class 6
      2 AUG

       

      Class 7
      7 AUG

       

      Class 8
      9 AUG

       

      Class 9
      14 AUG

       

      Class 10
      16 AUG

       

    6. Term Consulting Project :
      We will be doing an environmental analysis for a local business.  The exact details of our assignment will be worked out during the first three class sessions, with a written document outlining specifics of the assignment to be posted at the course Web site around the third or fourth class session.  Students will be working in teams of about four or five.  The final deliverable product of each team's consulting efforts will be a written environmental assessment (probably around fifteen or twenty pages) and a formal presentation.

    7. Attendance :
      Students are expected to attend and participate in all class sessions.  Exams will be based in large part on issues discussed in class (i.e., not everything will be out of the book).  Team meetings will be a formal part of our class meetings, and individuals who are not present to complete assignments associated with these meetings may receive a compensated score on the final team effort.  Excessive absence may result in a student being dropped from the course.

    8. Evaluation Methods :
      Students will be evaluated on the basis of performance on two in-class exams (individual effort) and a written team consulting report and presentation.  Individual student scores on team work may, on rare occasions, be adjusted on the basis of participation at in-class team meetings and on the basis of complaints that team members might raise about inadequate performance by an individual.

    9. Grading System :
      Final grades will be based on the following totals in points:
       
       A=540-600 points
       B=480-539
       C=420-479
       D=360-419
       E=000-359
      Where:
       200=Exam 1
       200=Exam 2
       100=Situation Analysis - written report
       100=Situation Analysis - client presentation
       600 TOTAL POINTS POSSIBLE


    10. University Academic Honesty Statement:
      "Academic honesty is expected of students enrolled in this course. Cheating on examinations, unauthorized collaboration, falsification of research data, plagiarism, and undocumented use of materials from any source constitute academic dishonesty and may be grounds for a grade of 'F' in the course and/or disciplinary actions. For additional information, see the university catalog."

    11. University Accommodations Statement:
      "Students with disabilities may request reasonable accommodations through the A&M-Texarkana Disability Services Office by calling 903-223-3062."

    12. A&M-Texarkana Email Address:
      "Upon application to Texas A&M University-Texarkana an individual will be assigned an A&M-Texarkana email account.  This email account will be used to deliver official university correspondence.  Each individual is responsible for information sent and received via the university email account and is expected to check the official A&M-Texarkana email account on a frequent and consistent basis.  Faculty and students are required to utilize the university email account when communicating about coursework."

    13. Drop Policy:
      "To drop this course after the 12th class day, a student must complete the Drop/Withdrawal Request Form, located on the University website tamut.edu/Registrar/droppingwithdrawing-from-classes.html or obtained in the Registrar's Office.  The student must submit the signed and completed form to the instructor of each course indicated on the form to be dropped for his/her signature.  The signature is not an "approval" to drop, but rather confirmation that the student has discussed the drop/withdrawal with the faculty member.  The form must be submitted to the Registrar's office for processing in person, email Registrar@tamut.edu, mail (7101 University Avenue, Texarkana, TX 75503) or fax (903-223-3140).  Drop/withdraw forms missing any of the required information will not be accepted by the Registrar's Office for processing.  It is the student's responsibility to ensure that the form is completed properly before submission.  If a student stops participating in class (attending and submitting assignments) but does not complete and submit the drop/withdrawal form, a final grade based on work completed as outlined in the syllabus will be assigned."

    14. "At the completion of your degree our BBA graduates should be proficient in the following areas:
      Goal 1: Our graduates will be competent in the broad business disciplines that underlie the BBA degree.
      Goal 2: Our graduates will be competent in the discipline of their chosen major or concentration.
      Goal 3: Our graduates will demonstrate critical thinking skills.
      Goal 4: Our graduates will be able to communicate effectively in writing and in front of a group.
      Goal 5: Our graduates will be competent in the use of analytical tools via business software tools.
      Goal 6: Our graduates will be able to properly integrate business disciplines in developing holistic, multi-functional solutions.
      Goal 7: Our graduates will be able to correctly analyze financial statements."