- FACULTY :
- COURSE :
- Meeting Time and Place :
TR, 5:30-9:30, UC 214
- Course Materials :
Lamb, Hair, & McDaniel (2012),
SouthWestern Cengage Learning.
Access to the publisher website is not required for
this course, so a used copy is acceptable.
| Other :
Access to the World Wide Web is required.
- Catalog Description :
"An introductory course in marketing presenting the
basic components of marketing including product promotion,
pricing, and distribution of goods and services with a
set of controllable and non-controllable environmental
- Course Objectives :
Throughout this course, students should be able to demonstrate:
- knowledge and understanding of marketing concepts and
terminology which form the foundation for advanced
coursework and practice in business
- awareness of the relevance of marketing theory within the environment
- the ability to analyze marketing problems and situations
- the ability to work as a member of a team
- the ability to present analyses in written and oral form
as a team member
- Major Topics :
These are approximate dates.
- Term Consulting Project :
We will be doing an environmental analysis for a local business.
The exact details
of our assignment will be worked out during the
first three class sessions, with a written document
outlining specifics of the assignment to be posted at the course
Web site around the third or fourth class session.
Students will be working in teams of about four or five.
The final deliverable product of each team's consulting efforts
will be a written environmental assessment (probably around
fifteen or twenty pages) and a formal presentation.
- Attendance :
Students are expected to attend and participate in all class sessions.
Exams will be based in large part on issues discussed in class
(i.e., not everything will be out of the book).
Team meetings will be a formal part of our class meetings,
and individuals who are not present to complete assignments
associated with these meetings may receive a compensated score
on the final team effort.
Excessive absence may result in a student being dropped from the course.
- Evaluation Methods :
Students will be evaluated on the basis of performance on
two in-class exams (individual effort) and a
written team consulting report and presentation.
Individual student scores on team work may, on rare occasions, be adjusted
on the basis of participation at in-class team meetings and on the basis
of complaints that team members might raise about inadequate performance by
- Grading System :
Final grades will be based on the following totals in points:
100=Situation Analysis - written report
100=Situation Analysis - client presentation
600 TOTAL POINTS POSSIBLE
- University Academic Honesty Statement:
"Academic honesty is expected of students enrolled
in this course. Cheating on examinations, unauthorized
collaboration, falsification of research data, plagiarism,
and undocumented use of materials from any source constitute
academic dishonesty and may be grounds for a grade of 'F'
in the course and/or disciplinary actions. For additional
information, see the university catalog."
- University Accommodations Statement:
"Students with disabilities may request reasonable
accommodations through the A&M-Texarkana Disability Services
Office by calling 903-223-3062."
- A&M-Texarkana Email Address:
"Upon application to Texas A&M University-Texarkana
an individual will be assigned an A&M-Texarkana email account.
This email account will be used to deliver official university
Each individual is responsible for information sent and
received via the university email account and is expected
to check the official A&M-Texarkana email account on a
frequent and consistent basis.
Faculty and students are required to utilize the university
email account when communicating about coursework."
- Drop Policy:
"To drop this course after the 12th class day, a
student must complete the Drop/Withdrawal Request Form,
located on the University website
or obtained in the Registrar's Office.
The student must submit the signed and completed form to
the instructor of each course indicated on the form to be
dropped for his/her signature.
The signature is not an "approval" to drop, but
rather confirmation that the student has discussed the
drop/withdrawal with the faculty member.
The form must be submitted to the Registrar's office for
processing in person, email
mail (7101 University Avenue, Texarkana, TX 75503) or
Drop/withdraw forms missing any of the required information
will not be accepted by the Registrar's Office for
It is the student's responsibility to ensure that the form
is completed properly before submission.
If a student stops participating in class (attending and
submitting assignments) but does not complete and submit
the drop/withdrawal form, a final grade based on work
completed as outlined in the syllabus will be assigned."
- "At the completion of
your degree our BBA graduates should be proficient in the
Goal 1: Our graduates will be competent in the broad business
disciplines that underlie the BBA degree.
Goal 2: Our graduates will be competent in the discipline
of their chosen major or concentration.
Goal 3: Our graduates will demonstrate critical thinking skills.
Goal 4: Our graduates will be able to communicate effectively
in writing and in front of a group.
Goal 5: Our graduates will be competent in the use of
analytical tools via business software tools.
Goal 6: Our graduates will be able to properly integrate
business disciplines in developing holistic, multi-functional
Goal 7: Our graduates will be able to correctly analyze