Texas A&M University-Texarkana MKT 521W
Marketing Management


Summer 2013

EXAM 1    EXAM 2

  1. FACULTY :

    Instructor : Dr. Robert S. Owen
    Office : UC 321F
    Office phone : (903) 223-3010
    Department phone : (903) 223-3020 (Sue Hughes)
    Fax : (903) 223-3121
    Email : robert(dot)owen(at)tamut(dot)edu
    Web site : www.tamut.edu/~bowen/
    Office Hours : MW 2:30-5:30
    check twitter.com/robertowenphd for additional availability

  2. COURSE :

    1. Meeting Time and Place :
      MW 5:30-9:30 UC231

    2. Course Material :
      Textbooks :
      • Iacobucci (2014), MM4, fourth edition, Cengage, ISBN 9781133629382.  Used copies without publisher's web site access are OK.
      • Access to the Internet is required.

    3. Catalog Description :
      "An advanced marketing course utilizing an analytical approach to solving marketing problems involved in goal setting, planning, and strategies as they apply to product policy, pricing objectives, promotional objectives, distribution policy and marketing research."

    4. Course Objectives :
      Throughout this course, students should be able to demonstrate:
      • knowledge of basic marketing principles and strategy
      • the ability to analyze marketing problems and situations
      • the ability to write persuasive reports of analyses

      "At the completion of your degree TAMU-T graduate students should be proficient in several areas.  You can access these goals at: www.tamut.edu/cob."

    5. Major Topics :

      Class 1
      15 JUL


      Class 2
      17 JUL
      • Meet at class client's place of business re. Situation Analysis
      • Continuation of Class 1 topics
      • QUIZ 2


      Class 3
      22 JUL


      Class 4
      24 JUL
      • Organizational Buying Behavior, Segmentation, Product Positioning
      • Market segmentation
      • QUIZ 4


      Class 5
      29 JUL


      Class 6
      31 JUL


      Class 7
      5 AUG


      Class 8
      7 AUG


      Class 9
      12 AUG


      Class 10
      14 AUG


    6. Course Projects :
      Students will work as individuals on in-class exams.  Students will work in teams to write and present a situation analysis for a class client.  If you want to quit a team, you may do so to work alone as long as your team members have all jointly conducted work to that point.  If you object to presenting your work to the class client, you may schedule a time at a later date to present to your professor and other faculty; given the condensed format of this term, this will most likely require that you initially be assigned a grade of incomplete.

    7. Attendance :
      Students are expected to attend and participate in all class sessions and will be dropped for excessive absence. 

    8. Evaluation Methods :
      Students will be evaluated on four quizzes, two individual exams, a written team report, and an oral team presentation.

    9. Grading System :
      Final grades will be based on the following totals in points:

       A=450-500 points
       100=Quiz 1, 2, 3, 4 (25 each)
       240=Exam 1, Exam 2 (120 each)
       120=Situation Analysis - written report
        40=Situation Analysis - client presentation

    10. Academic Integrity :
      "Academic honesty is expected of students enrolled in this course. Cheating on examinations, unauthorized collaboration, falsification of research data, plagiarism, and undocumented use of materials from any source constitute academic dishonesty and may be grounds for a grade of 'F' in the course and/or disciplinary actions.  For additional information, see the university catalog."

    11. Disability Accommodations :
      "Students with disabilities may request reasonable accommodations through the A&M-Texarkana Disability Services Office by calling 903-223-3062."

    12. A&M-Texarkana Email Address :
      "Upon application to Texas A&M University-Texarkana an individual will be assigned an A&M-Texarkana email account.  This email account will be used to deliver official university correspondence.  Each individual is responsible for information sent and received via the university email account and is expected to check the official A&M-Texarkana email account on a frequent and consistent basis.  Faculty and students are required to utilize the university email account when communicating about coursework."

    13. Drop Policy :
      "To drop this course after the 12th class day, a student must complete the Drop/Withdrawal Request Form, located on the University website tamut.edu/Registrar/droppingwithdrawing-from-classes.html or obtained in the Registrar's Office.  The student must submit the signed and completed form to the instructor of each course indicated on the form to be dropped for his/her signature.  The signature is not an 'approval' to drop, but rather confirmation that the student has discussed the drop/withdrawal with the faculty member.  The form must be submitted to the Registrar's office for processing in person, email Registrar@tamut.edu, mail (7101 University Avenue, Texarkana, TX 75503) or fax (903-223-3140).  Drop/withdraw forms missing any of the required information will not be accepted by the Registrar's Office for processing.  It is the student's responsibility to ensure that the form is completed properly before submission.  If a student stops participating in class (attending and submitting assignments) but does not complete and submit the drop/withdrawal form, a final grade based on work completed as outlined in the syllabus will be assigned."

    14. Student Technical Assistance :