- FACULTY :
- COURSE :
- Meeting Time and Place :
MW 5:30-9:30 UC231
- Course Material :
- Iacobucci (2014),
MM4, fourth edition,
Used copies without publisher's web site access are OK.
- Access to the Internet is required.
- Catalog Description :
"An advanced marketing course utilizing an analytical
approach to solving marketing problems involved in goal
setting, planning, and strategies as they apply to product
policy, pricing objectives, promotional objectives,
distribution policy and marketing research."
- Course Objectives :
Throughout this course, students should be able to demonstrate:
- knowledge of basic marketing principles and strategy
- the ability to analyze marketing problems and situations
- the ability to write persuasive reports of analyses
"At the completion of your degree TAMU-T graduate
students should be proficient in several areas.
You can access these goals at:
- Major Topics :
| Class 1
- Introduction to class and course
- Introduction to client project and situation analyses
- Controllable, uncontrollable, internal, and
external factors of marketing
- Marketing strategy, portfolio analysis
- QUIZ 1
| Class 2
- Meet at class client's place of business re.
- Continuation of Class 1 topics
- QUIZ 2
| Class 3
- Consumer Behavior, Marketing Research, Market Forecasting
- QUIZ 3
| Class 4
- Organizational Buying Behavior, Segmentation, Product Positioning
- Market segmentation
- QUIZ 4
| Class 5
- EXAM 1
- Ethics and social responsibility
- Public policy
- International marketing
| Class 6
| Class 7
- Pricing strategies
- Break-even analysis
- Logistics and retailing strategies
| Class 8
| Class 9
| Class 10
- PRESENTATION TO CLASS CLIENT
- Course Projects :
Students will work as individuals on in-class
Students will work in teams to write and present a
situation analysis for a class client.
If you want to quit a team, you may do so to work
alone as long as your team members have all jointly
conducted work to that point.
If you object to presenting your work to the class
client, you may schedule a time at a later date to
present to your professor and other faculty; given
the condensed format of this term, this will most
likely require that you initially be assigned a grade
- Attendance :
Students are expected to attend and participate in
all class sessions and will be dropped for excessive
- Evaluation Methods :
Students will be evaluated on four quizzes, two individual exams,
a written team report, and an oral team presentation.
- Grading System :
Final grades will be based on the following totals
100=Quiz 1, 2, 3, 4 (25 each)
240=Exam 1, Exam 2 (120 each)
120=Situation Analysis - written report
40=Situation Analysis - client presentation
500 TOTAL POINTS POSSIBLE
- Academic Integrity :
"Academic honesty is expected of students enrolled
in this course. Cheating on examinations, unauthorized
collaboration, falsification of research data, plagiarism,
and undocumented use of materials from any source constitute
academic dishonesty and may be grounds for a grade of 'F'
in the course and/or disciplinary actions.
For additional information, see the university catalog."
- Disability Accommodations :
"Students with disabilities may request reasonable
accommodations through the A&M-Texarkana Disability Services
Office by calling 903-223-3062."
- A&M-Texarkana Email Address :
"Upon application to Texas A&M University-Texarkana
an individual will be assigned an A&M-Texarkana email account.
This email account will be used to deliver official university
Each individual is responsible for information sent and
received via the university email account and is expected
to check the official A&M-Texarkana email account on a
frequent and consistent basis.
Faculty and students are required to utilize the university
email account when communicating about coursework."
- Drop Policy :
"To drop this course after the 12th class day, a
student must complete the Drop/Withdrawal Request Form,
located on the University website
or obtained in the Registrar's Office.
The student must submit the signed and completed form to
the instructor of each course indicated on the form to be
dropped for his/her signature.
The signature is not an 'approval' to drop, but
rather confirmation that the student has discussed the
drop/withdrawal with the faculty member.
The form must be submitted to the Registrar's office for
processing in person, email
mail (7101 University Avenue, Texarkana, TX 75503) or
Drop/withdraw forms missing any of the required information
will not be accepted by the Registrar's Office for
It is the student's responsibility to ensure that the form
is completed properly before submission.
If a student stops participating in class (attending and
submitting assignments) but does not complete and submit
the drop/withdrawal form, a final grade based on work
completed as outlined in the syllabus will be assigned."
- Student Technical Assistance :