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COURSE SCHEDULE
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Spring 2012
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Course Projects:
For local research projects, start with the Texarkana MSA
research portal at
TexarkanaMSA.org.
For non-local projects and businesses, see the marketing research
portal at
SyKronix.com.
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ARCHIVED COURSES:
Click above for past semester course course materials for
- MKT 363 Marketing (Principles)
- MKT 365 Salesmanship (no longer in catalog)
- MKT 436 Marketing Research
- MKT 465 Sales Management
- MKT 467 Consumer Behavior
- MKT 505 Services Marketing (grad)
- MKT 521 Marketing Management (grad)
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RESEARCH
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My primary research background is in the area of
engineering psychology;
my work in the area of "information overload"
is cited in consumer psychology textbooks.
I have also done work in the areas of post-sale product
service, macromarketing strategy, and computer aided
instruction.
More details can be found on my
full vita and rolling
5-year AACSB vita.
Recent Publications:
Academic Journals
Book Chapters
- Owen, Robert S. (2009),
"Online Marketing Management."
Chapter in Encyclopedia of Information Science and Technology, Second
Edition, Vol. 4, 2525-2529.
- Owen, Robert S., & Bosede Aworuwa (2009),
"Contemporary Instructional Design."
Chapter in Encyclopedia of Information Science and Technology, Second
Edition, Vol. 2, 728-731.
Updated version of chapter previously titled
"Programmed Instruction, Programmed Branching, and Learning Outcomes"
in the original edition.
- Aworuwa, Bosede & Robert S. Owen (2009),
"Learning Outcomes Across Instructional Delivery Modes."
In Encyclopedia of Distance Learning, Second Edition, Vol. 3, 1363-1368.
Updated version of chapter previously titled
"Instructional Delivery and Learning Outcomes in Distance Learning"
in original Encyclopedia of Distance Learning.
- Owen, Robert S., & Bosede Aworuwa (2008),
"Programmed Instruction, Programmed Branching, and Learning Outcomes."
Chapter in Online and Distance Learning: Concepts, Methodologies, Tools,
and Applications, Vol. 5, 2596-2601.
Reprinted by publisher from chapter in Encyclopedia of Information Science
and Technology).
- Owen, Robert S. (2008),
"Infrastructures of Cyber Warfare."
Chapter in Cyber Warfare and Cyber Terrorism, 35-41.
- Owen, Robert S. (2007),
"Mouse Tracking to Assess Enterprise Portal Efficiency."
Chapter in Encyclopedia of Portal Technologies and Applications, 632-636.
- Owen, Robert S. (2006),
"Online Advertising Fraud."
Chapter in Encyclopedia of E-Commerce, E-Government and Mobile Commerce,
853-857.
- Owen, Robert S. (2006),
"Web Traffic Aggregation."
Chapter in Encyclopedia of E-Commerce, E-Government and Mobile Commerce,
1243-1247.
- Owen, Robert S. (2006),
"Use of the Secondary Task Technique for Tracking User Attention."
Chapter in Encyclopedia of Human Computer Interaction, 615-621.
- Owen, Robert S. (2006),
"Tracking Attention Through Browser Mouse Tracking."
Chapter in Encyclopedia of Human Computer Interaction, 673-679.
- Aworuwa, Bosede & Robert S. Owen (2005),
"Instructional Delivery and Learning Outcomes in Distance Learning."
Chapter in Encyclopedia of Distance Learning, 1117-1122.
- Owen, Robert S., & Bosede Aworuwa (2005),
"Programmed Instruction, Programmed Branching, and Learning Outcomes."
Chapter in Encyclopedia of Information Science and Technology, 2326-2329.
Proceedings
- Owen, Robert S. (2009),
"Reporting Physical Measures that Imply Information Processing."
Proceedings of First Annual Business Conference.
Sam Houston State University.
- Owen, Robert S. (2007),
"Who is a Business Doctor."
Developments in Marketing Science, 30, 283-287.
Academy of Marketing Science.
- Owen, Robert S. & James Harbin (2006),
"The Business School Faculty Shortage: Not."
Conference Proceedings of the International Academy of Business and Public
Administration Disciplines, 3(2), 383-390.
Trade Journal, Magazine, and Newspaper Articles
- Owen, Robert S. (2011),
"The Monster Behind the Marketer's Mask,"
Texarkana Gazette, 9 OCT 2011.
[reprint]
- Owen, Robert S. (2011),
"The Global Diploma Competition,"
Texarkana Gazette, 27 FEB 2011.
- Owen, Robert S. (2010),
"Lifetime Value of a Customer,"
Texarkana Gazette, 7 NOV 2010.
[reprint]
- "Priorities and the Marketing Concept,"
Texarkana Gazette, 29 AUG 2010.
[reprint]
- "Let's Keep American Universities at the Top of the World"
Texarkana Gazette, 20 DEC 2009.
[reprint]
- "American Common Sense"
Texarkana Gazette, 25 OCT 2009.
[reprint]
- "Lazy Americans? Enjoy Your Summer!"
Texarkana Gazette, 5 JUL 2009.
[reprint]
- "So You're Thinking of Returning to College,"
Texarkana Gazette, 12 APR 2009.
[reprint]
- "Effects of a New University on Local Real Estate and
Business Opportunities,"
TREMA Report, 2008 Q4.
- "What’s for Sale in Texarkana, USA?,"
TREMA Report, 2008 Q3.
- "Our Next President is a Product?,"
Texarkana Gazette, 26 OCT 2008.
[reprint]
- "Downtown Texarkana: Are We There Yet?,"
Texarkana Gazette, 8 JUN 2008.
[reprint]
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CONTACT INFORMATION
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address
Dr. Robert S. Owen
Associate Professor of Marketing
College of Business
321F University Center
Texas A&M University-Texarkana
7101 University Ave.
Texarkana, TX 75505
phone, FAX, email
office phone: (903) 223-3010
department phone: (903) 223-3020 (Sue Hughes)
FAX: (903) 223-3121
email: robert(dot)owen(at)tamut(dot)edu
homepage: http://www.tamut.edu/~bowen/
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