vita printed from http://www.tamut.edu/~bowen/vita/vita.htm
ROBERT S. OWEN, Ph.D.
Associate Professor of Marketing
College of Business
Texas A&M University-Texarkana
P.O. Box 5518, Texarkana, TX 75505-5518

(903) 223-3010
robert(dot)owen(at)tamut(dot)edu
http://www.tamut.edu/~bowen/


Education:

  • Ohio State University, 1987-92
    Ph.D., Marketing (logistics minor)

  • Ohio State University, 1987-90
    M.A., Marketing

  • Central Michigan University, 1979-81
    M.A., Management

  • Park College 1977-79
    B.A., Management (Cum Laude)

  • Community College of the Air Force, 1976-78
    A.A., Instrumentation Electronics

  • USAF School of Metrology, 1976
    Honor Graduate, Metrology

  • Bowling Green State University, 1971-1974
    education major (music scholarship)


Dissertation:


  Professional Certification:

  • Certified Electronics Technician (CET, #OH-450), administered by the International Society of Certified Electronics Technicians.


 


Other Training:

  • Grants 101: Professional Grant Proposal Writing, The Grant Institute, University of Houston, 30 JUN 04.

  • Direct Marketing Circulation Day, New York, NY. 30 JAN 97. Scholarship awarded by the Direct Marketing Association.

  • Direct Marketing Institute for Professors, fellowship awarded by the Direct Marketing Day of New York, Inc. and the Direct Marketing Educational Foundation, 29-31 MAY 96, New York, New York.


Teaching Experience:

  • Texas A&M University-Texarkana, Texarkana, TX.  Associate Professor, 2005-pres.; Assistant Professor, 2002-2005.
    • Marketing Principles (traditional and Web)
    • Personal Selling
    • Sales Management
    • Consumer Behavior
    • Marketing Research
    • Marketing Management (grad; traditional and Web)
    • Services Marketing (grad)
  • Pennsylvania State University-Berks, Reading, PA.  Assistant Professor, 1999-2000.
    • Personal Selling
    • Project Management and Planning
    • Logistics
    • Topics in Business
  • State University of New York at Oswego, Oswego, NY.  Assistant Professor, 1994-1999.
    • Consumer Behavior
    • Principles of Marketing
    • Sales Management
    • Marketing Management (grad)
    • Business Research (grad)
  • Bloomsburg University, Bloomsburg, PA.  Assistant Professor, 1992-94.
    • Marketing Principles and Practice
    • Consumer Motivation and Behavior
    • Marketing Management (undergrad)
    • Marketing Management (grad)
  • Ohio State University, Columbus, OH.  Graduate Teaching Assoc. (full responsibility), 1987-92.
    • Sales Management
    • Cases in Managerial Marketing (capstone)
    • Marketing Management
    • Marketing Principles


Other Relevant Experience:

  • Project Director. SyKronix.com.  2000-2002.  Built online marketing research applications and services (no longer seeking business; converted to secondary research portal).

  • Project Director. V2, Blue Bell, PA.  AUG 2000 - JAN 2001.  Developed an online pseudo eye tracking (mouse tracking) application, conducted competitive intelligence research for a pharmaceutical marketing research firm.

  • Graduate Research Associate. The Ohio State University, Department of Marketing, Columbus, OH.  SP 88, WI 89, SP 91.  Fabricated electronic equipment and wrote computer programs used in advertising research; performed statistical analyses.  (GTA experience listed above.)

  • Electronics Technician. The Ohio State University, Behavioral Sciences Laboratory, Department of Psychology, Columbus, OH. 1981-87.  Designed and fabricated electronic hardware and computer interfaces; wrote computer programs used in social, cognitive, and engineering psychology research.  Designed and ran video facilities used in counseling psychology and in focus group research.

  • Sales Agent. Northwestern Mutual Life Insurance Company, Columbus, OH.  1980-81.  Sold financial and estate planning products while completing MA degree.

  • Metrologist. United States Air Force, Lowry AFB, CO, and Precision Measurement Equipment Laboratory, Rickenbacker AFB, OH.  1976-80.  Metrology is the science of measurement.  Calibrated and repaired precision measurement equipment (PME) traceable to what is now the NIST (National Institute for Standards and Technology).  Honor Graduate of nine month Metrology (PMEL) school.


Competitive Grant Awards:

  • Owen, Robert S., "An Investigation of the Value-Added Role of the Seven Step Selling Process." SUNY Oswego Scholarly and Creative Activity Grant. $1,000. DEC 94.
  • Owen, Robert S., Madeline Foshay, & Roch King (1994), "North American Indian Traveling College Program." Pennsylvania State System of Higher Education Office of Social Equity. $3120. JAN 94.
  • Owen, Robert S. (1992), "Polychronic Time Use: Implications for a Developing Workforce." Institute for Comparative and International Management Studies (ICIMS) Professional Development Award. $1500. NOV 92.


Scholarly Journal Articles (peer reviewed):

  • Owen, Robert & Patricia Humphrey (2009), "The Structure of Online Marketing Communication Channels."  Journal of Management and Marketing Research, 2, 54-62.

  • Owen, Robert S. (2008), "Managing a U.S. Business School Professor Shortage."  Research in Higher Education Journal, 2, 13-23.
  • Owen, Robert S. (2004), "Reasons for Vigilance in Keeping Domain Names from Release to the Wild."  Journal of Contemporary Business Issues, 12(2), 10-17.
  • Owen, Robert S. (2004), "Consumer Warranties and Satisfaction Guarantees: Some Definitions and Issues."  Services Marketing Quarterly, 26(2), 49-67.
  • Owen, Robert, Alfred Ntoko, Ding Zhang, & June Dong (2002), "Public Policy and Diffusion of Innovation." Social Indicators Research, 60(1-3), 179-190.  Also reprinted as a chapter in Advances in Quality of Life Research 2001 (2002).  Bruno D. Zumbo (ed.).  Boston: Kluwer Academic Publishers.
  • Owen, Robert S. (1999), "Using Programmed Branching to Automate Interactive Cases on the Web." Marketing Education Review, 9(3), 41-60.


Scholarly Book Chapters (peer reviewed):

  • Owen, Robert S. (2009), "Marketing Vulnerabilities in an Age of Online Commerce."  In Encyclopedia of Information Science and Technology, Second Edition, Vol. 4, 2525-2529.  Mehdi Khosrow-Pour (ed.).  Information Science Reference, IGI Global, Hershey, Pennsylvania.  ISBN 978-1-60566-026-4.
  • Owen, Robert S., & Bosede Aworuwa (2009), "Contemporary Instructional Design." In Encyclopedia of Information Science and Technology, Second Edition, Vol. 2, 728-731.  Mehdi Khosrow-Pour (ed.).  Information Science Reference, IGI Global, Hershey, Pennsylvania.  ISBN 978-1-60566-026-4.  Updated version of chapter previously titled "Programmed Instruction, Programmed Branching, and Learning Outcomes" in the original edition.
  • Aworuwa, Bosede & Robert S. Owen (2009), "Learning Outcomes Across Instructional Delivery Modes."  In Encyclopedia of Distance Learning, Second Edition, Vol. 3, 1363-1368.  Caroline Howard, Judith V. Boettcher, Lorraine Justice, Karen Schenk, Patricia L. Rogers, & Gary A. Berb (eds.).  Information Science Reference, IGI Global, Hershey, Pennsylvania.  ISBN 978-1-60566-198-8.  Updated version of chapter previously titled "Instructional Delivery and Learning Outcomes in Distance Learning" in original edition.
  • Owen, Robert S., & Bosede Aworuwa (2008), "Programmed Instruction, Programmed Branching, and Learning Outcomes."  In Online and Distance Learning: Concepts, Methodologies, Tools, and Applications, Vol. 5, 2596-2601.  Lawrence A. Tomei (ed.).  Information Science Reference, IGI Global, Hershey, Pennsylvania.  ISBN 978-1-59904-935-9  Reprinted by publisher from chapter in Encyclopedia of Information Science and Technology
  • Owen, Robert S. (2008), "Infrastructures of Cyber Warfare." In Cyber Warfare and Cyber Terrorism, 35-41.  Lech Janczewski and Andrew Colarik (eds.).  Information Science Reference, IGI Global, Hershey, Pennsylvania.  ISBN 978-1-59140-991-5.
  • Owen, Robert S. (2007), "Mouse Tracking to Assess Enterprise Portal Efficiency."  In Encyclopedia of Portal Technologies and Applications, 632-636.  Arthur Tatnall (ed.).  Information Science Reference, IGI Global, Hershey, Pennsylvania.  ISBN 978-1-59140-989-2.
  • Owen, Robert S. (2006), "Online Advertising Fraud."  In Encyclopedia of E-Commerce, E-Government and Mobile Commerce, 853-857.  Mehdi Khosrow-Pour (ed.).  Idea Group Publishing, Hershey, Pennsylvania. 
  • ISBN 1-59140-799-0

  • Owen, Robert S. (2006), "Web Traffic Aggregation."  In Encyclopedia of E-Commerce, E-Government and Mobile Commerce, 1243-1247.  Mehdi Khosrow-Pour (ed.).  Idea Group Publishing, Hershey, Pennsylvania.  ISBN 1-59140-799-0.
  • Owen, Robert S. (2006), "Use of the Secondary Task Technique for Tracking User Attention."  In Encyclopedia of Human Computer Interaction, 615-621.  Claude Ghaoui (ed.).  Idea Group Publishing, Hershey, Pennsylvania.  ISBN 1-59140-562-9.
  • Owen, Robert S. (2006), "Tracking Attention Through Browser Mouse Tracking."  In Encyclopedia of Human Computer Interaction, 673-679.  Claude Ghaoui (ed.).  Idea Group Publishing, Hershey, Pennsylvania.  ISBN 1-59140-562-9.
  • Aworuwa, Bosede & Robert S. Owen (2005), "Instructional Delivery and Learning Outcomes in Distance Learning."  In Encyclopedia of Distance Learning, Vol. III, 1117-1122.  Caroline Howard, Judith V. Boettcher, Lorraine Justice, Karen Schenk, Patricia L. Rogers, & Gary A. Berb (eds.).  Idea Group Publishing, Hershey, Pennsylvania.  ISBN 1-59140-555-6.
  • Owen, Robert S., & Bosede Aworuwa (2005), "Programmed Instruction, Programmed Branching, and Learning Outcomes."  In Encyclopedia of Information Science and Technology, 2326-2329.  Mehdi Khosrow-Pour (ed.).  Idea Group Publishing, Hershey, Pennsylvania.  ISBN 1-59140-553-X.
  • Owen, Robert S., & Bosede Aworuwa (2004), "Precursors to Web-based Methodologies: Lessons We Can Learn from Teaching Machines, Automatic Tutoring Devices, and Learning Hierarchies."  In E-Education Applications: Human Factors and Innovative Approaches, 338-349.  Claude Ghaoui (ed.).  Idea Group Publishing, Hershey, Pennsylvania.  ISBN 1-931777-92-6.
  • Owen, Robert, Alfred Ntoko, Ding Zhang, & June Dong (2002), "Public Policy and Diffusion of Innovation." In Advances in Quality of Life Research 2001.  Bruno D. Zumbo (ed.).  Boston: Kluwer Academic Publishers.  Reprint of article of same title in (2002) Social Indicators Research, 60(1-3), 179-190.


Textbook Chapters (not peer reviewed):

  • Introduction. Introductory Chapter to online Marketing Principles textbook/course at eSocrates (http://www.esocrates.com; presumed no longer available).
  • Promotion. Chapter to online Marketing Principles textbook/course at eSocrates (http://www.esocrates.com; presumed no longer available).
  • Sales Management. Chapter to online Marketing Principles textbook/course at eSocrates (http://www.esocrates.com; presumed no longer available).


 


Academic Conference Publications and Proceedings (peer reviewed):

  • Owen, Robert S. (2009), "Reporting Physical Measures that Imply Information Processing."  Proceedings of the First Annual Business Conference.  Sam Houston State University.

  • Owen, Robert S. (2007), "Who is a Business Doctor." Developments in Marketing Science, 30, 283-287.  Dheeraj Sharma, Shaheen Borna (eds.).  Academy of Marketing Science.
  • Owen, Robert S. & James Harbin (2006), "The Business School Faculty Shortage: Not." Conference Proceedings of the International Academy of Business and Public Administration Disciplines, 3(2), 383-390.
  • Owen, Robert, Bosede Aworuwa, Gloria Fragoso-Diaz, & Alfred Ntoko (2004), "Modeling Cost Trade-offs Between Traditional and Technology-based Course Delivery."  Proceedings of the Eleventh Annual International Distance Education Conference. Sponsored by Center for Distance Learning Research, Texas A&M University.
  • Owen, Robert, & Bosede Aworuwa (2003), "Return on Investment in Traditional Versus Distributed Learning."  Proceedings of the Tenth Annual Distance Education Conference, 22.1-22.10.  Rod Ham & Jim Woosley (eds.).  Sponsored by Center for Distance Learning Research, Texas A&M University.
  • Owen, Robert S. (2002), "Detecting Attention with a Web Browser." Proceedings of the APCHI 2002: User Interaction Technology in the 21st Century, 328-338.  Guozhong Dai (ed.).  Science Press, Beijing.  (Fifth Asia Pacific Conference on Computer Human Interaction).
  • Owen, Robert S. (1999), "A Time and Motion Study of Web Course Development." Proceedings of the Eighth Annual SUNY FACT Conference on Instructional Technologies, 65-66.  Elizabeth O. Sullivan (ed.). System Administration, State University of New York.
  • Owen, Robert S. (1999), "An Application for Generating Interactive Practice Exams on the Web." Proceedings of the Eighth Annual SUNY FACT Conference on Instructional Technologies, 66-69. Elizabeth O. Sullivan (ed.). System Administration, State University of New York.
  • Owen, Robert, Alfred Ntoko, June Dong, & Ding Zhang, (1999), "The Structural Environment of Diffusion," 244-248. Developments in Marketing Science, 22. Academy of Marketing Science.
  • Owen, Robert S., (1999), "Serendipity and Some Potentially Generalizable Factors in the Successful Diffusion of Innovation." Marketing History: The Total Package, 243-250. Stanley Hollander, Diana Twede, Terrence Nevett, & Kathleen Rassuli (eds.). Proceedings of the Ninth Conference on Historical Analysis and Research in Marketing. Cosponsored by Michigan State University, Journal of Macromarketing, and Academy of Marketing Science.
  • Owen, Robert S. (1998), "Non-CGI Interactive Course Materials on the Web." Proceedings of CIT98: Seventh Annual SUNY FACT Conference on Instructional Technologies, 87-89. Elizabeth Sullivan (ed.). System Administration, State University of New York.
  • Owen, Robert S. (1997), "Some Considerations in Using the Web as a Course Tool." Proceedings of the 19th Annual American Marketing Association International Collegiate Conference, 32-38. William Gary Wolf (ed.).
  • Owen, Robert S., Clara R. Wu., & Timothy J. Sherman (1996), "Use of a Web Page for Posting Class Materials." Proceedings of CIT96: The Fifth SUNY Conference on Instructional Technologies, 111-113. Paul Kramer & Elizabeth Sullivan (eds.). State University of New York Office of University Relations.
  • Owen, Robert S., Kenneth R. Lord, & Martha C. Cooper (1995), "Using Computerized Response Time Measurement for Detecting Secondary Task Distractions in Advertising." Advances in Consumer Research, 22, 84-88.
  • Owen, Robert S. & Md. Abdul Mobin (1995), "A Review of Bundled and Unbundled Post-Sale Service Options." Developments in Marketing Science, 18, 304-311.  Roger Gomes (ed.).  Academy of Marketing Science.
  • Owen, Robert S., Md. Abdul Mobin, & John R. Grabner (1994), "Post-Sale Field Service: Options, Costs, and a New Option." Developments in Marketing Science, 17, 305-309. Elizabeth J. Wilson & William C. Black (eds.). Academy of Marketing Science.
  • Lewis, Phillip R. & Robert S. Owen (1994), "Early History of the American Marketing Association and Journal of Marketing." Contemporary Marketing History, 487-495. Jeffrey B. Schmidt, Stanley C. Hollander, Terence Nevett, & Jagdish N. Sheth (eds.). Cosponsored by Michigan State University, Emory University, Academy of Marketing Science, & Journal of Macromarketing.
  • Owen, Robert S., Thomas E. Nygren, & Clark Leavitt (1993), "On the Dimensions of Consumer Mental Workload." Proceedings of the Society for Consumer Psychology, 55-59. Karen A. Finlay, Andrew A. Mitchell, & F. C. Cummins (eds.). Society for Consumer Psychology, Division 23, American Psychological Association.
  • Owen, Robert S. & Curtis P. Haugtvedt (1993), "Time and Consumer Information Load." Developments in Marketing Science, 16, 55-59. Michael Levy & Dhruv Grewal (eds.). Academy of Marketing Science.
  • Owen, Robert S. & Kizito Wademi (1993), "Polychronic Time Use: Implications for a Developing Workforce." Marketing and Economic Restructuring in the Developing World, 427-433. Luis V. Dominguez (ed.). International Society for Marketing and Development.
  • Owen, Robert S. (1992), "Clarifying the Simple Assumption of the Information Load Paradigm." Advances in Consumer Research, 19, 770-775.
  • Owen, Robert S. (1991), "Integrating Polychronic Time and Attention Theory." Marketing: Toward the Twenty First Century, 98-101. Robert L. King (ed.). Southern Marketing Association.
  • Owen, Robert S. (1991), "Serendipity, Diffusion, then Foresight: Hindsight Supporting Sheth's 'LDC' from the Marketing of the Model T and Other Discontinuous Innovations." Marketing History: Its Many Dimensions, 324-341. Charles R. Taylor, Steven W. Kopp, Terence Nevitt, & Stanley C. Hollander (eds.). Academy of Marketing Science and Michigan State University.
  • Owen, Robert S. (1991), "Clarifying the Simple Assumption of the Secondary Task Technique." Advances in Consumer Research, 18, 552-557.

  • Owen, Robert S. & Martha C. Cooper (1991), "The Role of Bundled Maintenance Warranties." Developments in Marketing Science, 14, 212-216. Robert L. King (ed.). Academy of Marketing Science.
  • Owen, Robert S. (1990), "The Secondary Task Technique and the Measurement of Attention, Effort, Elaboration, Etc." Progress in Marketing Thought, 476-479. Lewis M. Capella, Henry W. Nash, Jack M. Starling, & Ronald D. Taylor (eds.). Southern Marketing Association.
  • Owen, Robert S. (1990), "Integrating Attitude and Attention Theories." Developments in Marketing Science, 13, 52-55. B. J. Dunlap (ed.). Academy of Marketing Science.
  • Owen, Robert S. (1990), "What Makes for Defined (However Good) Service Encounters?" Proceedings of the Eleventh Annual Industrial/Organizational Psychology and Organizational Behavior Graduate Student Convention. Emily L. Haus (chair). The Ohio State University.
  • Owen, Robert S. & Martha C. Cooper (1990), "Some Definitions and Issues in Instrumentation and Measurement." Working Paper Series of the College of Business, #WPS 90-49. Columbus, OH: The Ohio State University.
  • Owen, Robert S., John R. Grabner, & Martha C. Cooper (1990), "The Value-Added Role of Boundary-Spanning Employees." Developments in Marketing Science, 13, 513-516. B. J. Dunlap (ed.). Academy of Marketing Science.
  • Lord, Kenneth R., Robert E. Burnkrant, & Robert S. Owen (1989), "An Experimental Comparison of Self-Report and Response Time Measures of Consumer Information Processing." AMA Educators' Proceedings: Enhancing Knowledge Development in Marketing, 196-200. Paul Bloom et al. (eds.). American Marketing Association.


Published Proceedings Abstracts (peer reviewed):

  • Owen, Robert S. (2003), "Service Quality Assurance: First Define Consumer Satisfaction Guarantees and Warranties." Emerging Issues in Business & Technology 2003 Conference Program and Proceedings, 17.  Paul Thistlewaite, Dale Scholfield, Ronald Bauerly, & Paul Willits (eds.).  Sponsored by Journal of Contemporary Business Issues and College of Business And Technology, Western Illinois University.
  • Owen, Robert S. (1999), "Some Techniques for Interactive Pedagogy." Developments in Marketing Science, 22, 263. Presentation as panelist, "Innovative Uses of Cases in Marketing Education" at the 1999 Annual Conference, Academy of Marketing Science, MAY 99.
  • Owen, Robert S., Alfred Ntoko, Ding Zhang, & June Dong (1998), "Macromarketing, Public Policy, and Diffusion of Innovation." Paper Abstracts of the ISQOLS 1998 Conference, Shelly Rennick & Bruno Zumbo (eds.). International Society for Quality-of-Life Studies. (Full abstract available at http://quarles.unbc.ca/psyc/isqols/isqols98abstracts.html)
  • Owen, Robert S. (1997), "The Global Village Blast to the Past." Marketing History Knows no Boundaries, Proceedings of the Eighth Conference on Historical Research in Marketing and Marketing Thought, 203. D.G. Brian Jones & Peggy Cunningham (eds.). Cosponsored by Michigan State University, Queens University, Academy of Marketing Science, and Journal of Macromarketing.


Unublished Academic Conference Presentations (peer reviewed abstract or full manuscript):
(Presentations of proceedings listings above are not duplicated.)

  • "Salespeople as Corporate Psychopaths." Presentation at the Academy of Business Research Spring 2012 International Conference, New Orleans, 14-16 MAR 2012.
  • "A Model for the Diffusion of Persuasive Technology." Paper presented at the Sixth International Conference on Persuasive Technology, The Ohio State University, 2-5 JUN 2011.
  • "Set Yourself Up for Success: Preparing for Graduate School or Your Career." Panel discussion with Sharon Roberts and Peter Rochetes at Psychology Synergy Conference, Collin County Community College, Plano, TX, 6-7 OCT 2006.
  • "Mouse Tracking as a Way to Track Attention in Web-based Learning Environments." Presentation with Bosede Aworuwa at the Ninth Annual TTVN Conference, Texas A&M University-Corpus Christi, Corpus Christi, TX, FEB 2005.
  • "Reasons for Vigilance in Keeping Domain Names from Release to the Wild."  2004 Conference on Emerging Issues in Business & Technology, OCT 2004.  Paper in Proceedings of the 2004 Conference on Emerging Issues in Business & Technology, 40-47, Ronald Bouerly, Paul Thistlethwaite, Dale Scholfield (eds.), listed above as selected for reprint in Journal of Contemporary Business Issues.
  • "'Languages Across the Curriculum' Approaches to Internationalizing Business Education: Interdisciplinary Collaboration." Presentation with Virginia Fichera and Stephen Straight at the Thunderbird - EMU 2000 Conference: Language, Communication, and Global Management, Scottsdale, AZ, APR 2000.
  • "Faculty Across the Curriculum: Lessons from a Languages Across the Curriculum Program." Presentation with Virginia Fichera and Stephen Straight at the Eighth American Association of Higher Education Conference on Faculty Roles and Rewards, New Orleans, LA, FEB 2000.
  • "Modeling Social and Cultural Characteristics in the Diffusion of Technology." Presentation with Ding Zhang, Alfred Ntoko, and June Dong at INFORMS, Philadelphia, PA, NOV 1999.

  • "Measuring Attention-related Constructs on a Web Browser." Poster session at the 1999 conference of the Association for Consumer Research, Columbus, OH, SEP 1999.
  • "New Technologies, New Partnerships, New Strategies: SUNY-Oswego's WWW-Enhanced Language and International Trade Major Project." Special session with Virginia Fichera & Said Atri. 1998 Annual Conference of the Academy of Marketing Science, Norfolk, VA, MAY 1998.
  • "Measurement of Attention on a Computer Screen." SUNY Conference on Cognitive Science, State University of New York at Oswego, Oswego, NY, APR 1998.
  • "Some Problems and Issues in Using Microcomputer Measurements to Imply Mental Constructs." 1995 Annual Conference of the American Psychological Association, Division 23, Society for Consumer Psychology, New York City, AUG 1995.
  • "An Exploration of the Dimensions of Consumer Mental Workload." Graduate Research Forum, The Ohio State University, APR 1992.
  • "The Core Product and the Value Added by Boundary-Spanning Employees: An Investigation of the Life Insurance Agent." Graduate Research Forum, The Ohio State University, APR 1989.


Trade Journal, Magazine, and Newspaper Articles (not peer reviewed):

  • Owen, Robert S. (2012), "Decline of the American Middle Class," Texarkana Gazette, 27 AUG.

  • Owen, Robert S. (2012), "The Easter Bunny, Chicks, and Snakes Dressed as Sheep," Texarkana Gazette, 25 MAR.

  • Owen, Robert S. (2011), "The Monster Behind the Marketer's Mask," Texarkana Gazette, 9 OCT.

  • Owen, Robert S. (2011), "The Global Diploma Competition," Texarkana Gazette, 27 FEB.

  • Owen, Robert S. (2010), "Lifetime Value of a Customer," Texarkana Gazette, 7 NOV.

  • Owen, Robert S. (2010), "Priorities and the Marketing Concept," Texarkana Gazette, 29 AUG.

  • Owen, Robert S. (2009), "Let's Keep American Universities at the Top of the World," Texarkana Gazette, 20 DEC, 8C.

  • Owen, Robert S. (2009), "American Common Sense," Texarkana Gazette, 25 OCT, 8C.
  • Owen, Robert S. (2009), "Lazy Americans? Enjoy Your Summer!" Texarkana Gazette, 5 JUL, 8C.
  • Owen, Robert S. (2009), "So You're Thinking of Returning to College," Texarkana Gazette, 12 APR, 10C.
  • "Effects of a New University on Local Real Estate and Business Opportunities," TREMA Report, 2008 Q4, 32-35.
  • Owen, Robert S. (2008), "What’s for Sale in Texarkana, USA?," TREMA Report, Q3, 48-51.
  • Owen, Robert S. (2008), "Our Next President is a Product?," Texarkana Gazette, 26 OCT, 8D.
  • Owen, Robert S. (2008), "Downtown Texarkana: Are We There Yet?," Texarkana Gazette, 8 JUN, 10C.
  • Owen, Robert S. (2002), "A Matter of Trade-offs: Examining the Advantages and Disadvantages of Online Surveys." Quirk's Marketing Research Review, (February), 24-29.
  • Owen, Robert S. (1986), "A Modern Metronome." ReRun (March/April), 41-43. CW Communications. [Computer timing program and article.]


Honors/Awards:

  • Paper Presenter (competitive), Ohio State University Graduate Research Forum, 1992.
  • Paper Presenter (competitive), Ohio State University Graduate Research Forum, 1989.
  • Discussant (invited), Albert Haring Symposium, 1989.
  • Participant (invited), Operation First View, USAF, 1979.
  • Cum Laude graduate, Park College, 1979.
  • Honor Graduate, USAF School of Metrology, 1976.
  • Scholarship, School of Music, Bowling Green State University, 1971-73.


Professional Service to the Discipline:

  • Editorial Review Board, Journal of Information Technology and Research, 2007-pres.
  • Manuscript reviewer, Handbook of Research on Social Dimensions of Semantic Technologies and Web Services,, SEP 2008.
  • Manuscript reviewer, American Marketing Association summer conference, FEB 2008.
  • Manuscript reviewer, Encyclopedia of Information Science and Technology, Second Edition, IGI Global, JAN 2008.
  • Manuscript reviewer, Academy of Marketing Science conference, DEC 2007.
  • Textbook Reviewer, Kendall Hunt Publishing, JAN 2008, MAY 2007.
  • Ad hoc reviewer, Psychology & Marketing, JAN 2007.
  • Manuscript reviewer, Academy of Marketing Science conference, DEC 2006.
  • Ad hoc reviewer, Marketing Science, JUL 2006.
  • Session chair, session discussant, International Academy of Business and Public Administration Disciplines, 20-23 APR 2006.
  • Ad hoc reviewer, Handbook of Consumer Psychology, FEB 2006.
  • Manuscript reviewer, Encyclopedia of Portal Technology and Applications, Idea Group Publishing, JAN 2006.
  • Manuscript reviewer, Encyclopedia of E-Commerce, E-Government, and Mobile Commerce, Idea-Group Publishing, DEC 2004, JUN 2005.
  • Manuscript reviewer, Encyclopedia of Information Science and Technology, Idea-Group Publishing, DEC 2003.
  • Editorial Review Board, Journal of Services Marketing, 1995-1998.
  • Textbook Reviewer, NTC Business Books, JAN 1998.
  • Web site reviewer, Prentice Hall, MAR 1997.
  • Paper reviewer, Eighth Conference on Historical Research in Marketing and Marketing Thought, FEB 1997.
  • Paper reviewer, Marketing Management Association, DEC 1996.
  • Web site reviewer, Prentice Hall, SEP-OCT 1996 (several sites).
  • Textbook manuscript reviewer, Prentice Hall, JUN 1996.
  • Ad hoc reviewer, Journal of Business Research, 1995.
  • Textbook manuscript reviewer, Prentice Hall, JUL 1996.
  • Textbook manuscript reviewer, Prentice Hall, JUN 1996.
  • Textbook manuscript reviewer, South-Western College Publishing, OCT 1995.
  • Paper reviewer, Northeast Decision Sciences Institute Conference, OCT 1995.
  • Paper reviewer, World Marketing Congress, DEC 1994.
  • Session chair and discussant, Product History Track, Sixth Conference on Historical Research in Marketing and Marketing Thought, Atlanta, GA, MAY 1993.
  • Paper Reviewer, Sixth Conference on Historical Research in Marketing and Marketing Thought, JAN 1993.
  • Paper reviewer, World Marketing Congress, JUL 1992.
  • Paper discussant, Albert Haring Symposium, Bloomington, Indiana, APR 1989.


University Service:

  • Texas A&M-Texarkana
    • Faculty Senate president ex post facto (2009-2010); Faculty Senate senator (SP 2012); Faculty Senate president (2008-2009); Faculty Senate vice president (2007-2008); Faculty Senate senator (2006-2007); Faculty Senate Executive Committee (2007-2010)
    • Graduate Council (2004, 2007-2011)
    • Enrollment Management Committee (2008-2010)
    • Retention Committee (2008-2010)
    • Editorial Review Board, The Journal of Business and Leadership (2006-present)
    • Undergraduate Curriculum Committee (2003-2006)
    • Salary Equity Committee (2003-2004)
    • Curriculum Affairs Committee (2003)

  • Penn State - Berks
    • Marketing Search Committee (1999-2000)

  • SUNY Oswego
    • Faculty Adviser, American Marketing Association student chapter (1994-98) - Finalist in International Case Competition, 1997.
    • Undergraduate Curriculum Committee (1995-1999)
    • Judicial Adviser (1995-1999)
    • General Education Natural Sciences Steering Committee (1996-1999)
    • Alcohol and Other Drugs Curriculum Infusion Committee (1995)
    • Human Subjects Committee (1995-1996)
    • Instructional Computing Center Advisory Board (1995-1999)
    • Instructional Computing Center Equipment Subcommittee (1996-1999)
    • School of Business Curriculum Committee (1994-1996)
    • School of Business Instructional Resources Committee (1995-1999)
    • Committee for department chair selection (1994)
    • Marketing Position Search Committee (1996)
    • Quest 95, 97 session chair; Quest 95, 96, 97, 98 paper presenter
    • Faculty Calling participant (1995, 1996, 1997, 1998)
    • Graduation Ceremony Marshall (1995)

  • Bloomsburg University
    • Founding Faculty Adviser, Frontline (a support organization for students with mental handicaps, 1994)
    • Faculty Coadviser, START (Students Together Alleviating Racial Tension, 1993-94)
    • Chair, Search and Screen Committee, Marketing Department (1992-93)
    • University Forum (1992-1994)
    • College of Business Technology Planning Committee (1992-94)
    • Native American Awareness Committee (1993-94)
    • University Marketing Plan Committee (1993-94)

  • Ohio State University
    • Faculty Adviser, Pi Sigma Epsilon sales fraternity (1990-91)


Professional Memberships:

  • Academy of Marketing Science
  • American Marketing Association
  • Association for Consumer Research
  • International Society of Certified Electronics Technicians
  • Society for Consumer Psychology
  • Past memberships: International Society for Marketing and Development, International Society for Quality of Life Studies


Local:

  • Brownfield Advisory Committee (2006-2007)
  • Texarkana Land Reuse Committee (2005-2006)
  • Project Manager, TexarkanaMSA.org
  • Steering Committee, Texarkana Main Street Program (2003-2004)