vita printed from
rolling 5-year AACSB Scholarship and Service Activity Vita


Associate Professor of Marketing
College of Business
Texas A&M University-Texarkana
P.O. Box 5518, Texarkana, TX 75505-5518
(903) 223-3010


  • Ohio State University, 1987-92
    Ph.D., Marketing (logistics minor)

  • Ohio State University, 1987-90
    M.A., Marketing

  • Central Michigan University, 1979-81
    M.A., Management

  • Park College 1977-79
    B.A., Management (Cum Laude)

  • Community College of the Air Force, 1976-78
    A.A., Instrumentation Electronics

  • USAF School of Metrology, 1976
    Honor Graduate, Metrology

  • Bowling Green State University, 1971-1974
    education major (music scholarship)


  Professional Certification:

  • Certified Electronics Technician (CET, #OH-450), administered by the International Society of Certified Electronics Technicians.


Other Training:

  • Grants 101: Professional Grant Proposal Writing, The Grant Institute, University of Houston, 30 JUN 04.

  • Direct Marketing Circulation Day, New York, NY. 30 JAN 97. Scholarship awarded by the Direct Marketing Association.

  • Direct Marketing Institute for Professors, fellowship awarded by the Direct Marketing Day of New York, Inc. and the Direct Marketing Educational Foundation, 29-31 MAY 96, New York, New York.



Teaching Experience:

  • Texas A&M University-Texarkana, Texarkana, TX.  Associate Professor, 2005-pres.; Assistant Professor, 2002-2005.

  • Pennsylvania State University-Berks, Reading, PA.  Assistant Professor, 1999-2000.

  • State University of New York at Oswego, Oswego, NY.  Assistant Professor, 1994-1999.

  • Bloomsburg University, Bloomsburg, PA.  Assistant Professor, 1992-94.

  • Ohio State University, Columbus, OH.  Graduate Teaching Assoc. (full responsibility), 1987-92.

Other Relevant Experience:

  • Project Director.  2000-2002.  Built online marketing research applications and services (no longer seeking business; converted to secondary research portal).

  • Project Director. V2, Blue Bell, PA.  2000.  Developed an online pseudo eye tracking (mouse tracking) application, conducted competitive intelligence research for a pharmaceutical marketing research firm.

  • Graduate Research Associate. The Ohio State University, Department of Marketing, Columbus, OH.  SP 88, WI 89, SP 91.  Fabricated electronic equipment and wrote computer programs used in advertising research; performed statistical analyses.  (GTA experience listed above.)

  • Electronics Technician. The Ohio State University, Behavioral Sciences Laboratory, Department of Psychology, Columbus, OH. 1981-87.  Designed and fabricated electronic hardware and computer interfaces; wrote computer programs used in social, cognitive, and engineering psychology research.  Designed and ran video facilities used in counseling psychology and in focus group research.

  • Sales Agent. Northwestern Mutual Life Insurance Company, Columbus, OH.  1980-81.  Sold financial and estate planning products while completing MA degree.

  • Metrologist. United States Air Force, Lowry AFB, CO, and Precision Measurement Equipment Laboratory, Rickenbacker AFB, OH.  1976-80.  Metrology is the science of measurement.  Calibrated and repaired precision measurement equipment (PME) traceable to what is now the NIST (National Institute for Standards and Technology).  Honor Graduate of nine month Metrology (PMEL) school.



Scholarly Journal Articles (peer reviewed):

  • Owen, Robert & Patricia Humphrey (2009), "The Structure of Online Marketing Communication Channels."  Journal of Management and Marketing Research, 2, 54-62.

  • Owen, Robert S. (2008), "Managing a U.S. Business School Professor Shortage."  Research in Higher Education Journal, 2, 13-23.

Scholarly Book Chapters (peer reviewed):

  • Owen, Robert S. (2009), "Marketing Vulnerabilities in an Age of Online Commerce."  In Encyclopedia of Information Science and Technology, Second Edition, Vol. 4, 2525-2529.  Mehdi Khosrow-Pour (ed.).  Information Science Reference, IGI Global, Hershey, Pennsylvania.  ISBN 978-1-60566-026-4.
  • Owen, Robert S., & Bosede Aworuwa (2009), "Contemporary Instructional Design." In Encyclopedia of Information Science and Technology, Second Edition, Vol. 2, 728-731.  Mehdi Khosrow-Pour (ed.).  Information Science Reference, IGI Global, Hershey, Pennsylvania.  ISBN 978-1-60566-026-4.  Updated version of chapter previously titled "Programmed Instruction, Programmed Branching, and Learning Outcomes" in the original edition.
  • Aworuwa, Bosede & Robert S. Owen (2009), "Learning Outcomes Across Instructional Delivery Modes."  In Encyclopedia of Distance Learning, Second Edition, Vol. 3, 1363-1368.  Caroline Howard, Judith V. Boettcher, Lorraine Justice, Karen Schenk, Patricia L. Rogers, & Gary A. Berb (eds.).  Information Science Reference, IGI Global, Hershey, Pennsylvania.  ISBN 978-1-60566-198-8.  Updated version of chapter previously titled "Instructional Delivery and Learning Outcomes in Distance Learning" in original edition.
  • Owen, Robert S., & Bosede Aworuwa (2008), "Programmed Instruction, Programmed Branching, and Learning Outcomes."  In Online and Distance Learning: Concepts, Methodologies, Tools, and Applications, Vol. 5, 2596-2601.  Lawrence A. Tomei (ed.).  Information Science Reference, IGI Global, Hershey, Pennsylvania.  ISBN 978-1-59904-935-9  Reprinted by publisher from chapter in Encyclopedia of Information Science and Technology)
  • Owen, Robert S. (2008), "Infrastructures of Cyber Warfare." In Cyber Warfare and Cyber Terrorism, 35-41.  Lech Janczewski and Andrew Colarik (eds.).  Information Science Reference, IGI Global, Hershey, Pennsylvania.  ISBN 978-1-59140-991-5.
  • Owen, Robert S. (2007), "Mouse Tracking to Assess Enterprise Portal Efficiency."  In Encyclopedia of Portal Technologies and Applications, 632-636.  Arthur Tatnall (ed.).  Information Science Reference, IGI Global, Hershey, Pennsylvania.  ISBN 978-1-59140-989-2.

Academic Conference Proceedings (peer reviewed):

  • Owen, Robert S. (2009), "Reporting Physical Measures that Imply Information Processing."  Proceedings of the First Annual Business Conference.  Sam Houston State University.

Academic Conference Presentations (peer reviewed paper or abstract not published)
(Presentations of proceedings listings above are not duplicated.)

  • "Salespeople as Corporate Psychopaths." Presentation at the Academy of Business Research Spring 2012 International Conference, New Orleans, 14-16 MAR 2012.
  • "A Model for the Diffusion of Persuasive Technology." Paper presented at the Sixth International Conference on Persuasive Technology, The Ohio State University, 2-5 JUN 2011.

Trade Journal, Magazine, and Newspaper Articles (not peer reviewed):

  • Owen, Robert S. (2012), "Decline of the American Middle Class," Texarkana Gazette, 27 AUG.

  • Owen, Robert S. (2012), "The Easter Bunny, Chicks, and Snakes Dressed as Sheep," Texarkana Gazette, 25 MAR.

  • Owen, Robert S. (2011), "The Monster Behind the Marketer's Mask," Texarkana Gazette, 9 OCT.

  • Owen, Robert S. (2011), "The Global Diploma Competition," Texarkana Gazette, 27 FEB.

  • Owen, Robert S. (2010), "Lifetime Value of a Customer," Texarkana Gazette, 7 NOV.

  • Owen, Robert S. (2010), "Priorities and the Marketing Concept," Texarkana Gazette, 29 AUG.

  • Owen, Robert S. (2009), "Let's Keep American Universities at the Top of the World," Texarkana Gazette, 20 DEC, 8C.

  • Owen, Robert S. (2009), "American Common Sense," Texarkana Gazette, 25 OCT, 8C.
  • Owen, Robert S. (2009), "Lazy Americans? Enjoy Your Summer!" Texarkana Gazette, 5 JUL, 8C. 

  • Owen, Robert S. (2009), "So You're Thinking of Returning to College," Texarkana Gazette, 12 APR, p. 10C. 

  • Owen, Robert S. (2008), "Effects of a New University on Local Real Estate and Business Opportunities," TREMA Report, Q4, 32-35.

  • Owen, Robert S. (2008),
  • "What’s for Sale in Texarkana, USA?," TREMA Report, Q3, 48-51.

  • Owen, Robert S. (2008), "Our Next President is a Product?," Texarkana Gazette, 26 OCT, 8D.

  • Owen, Robert S. (2008), "Downtown Texarkana: Are We There Yet?," Texarkana Gazette, 8 JUN, 10D.



Professional Service to the Discipline:

  • Editorial Review Board, Journal of Information Technology and Research, 2007-pres.
  • Manuscript reviewer, Handbook of Research on Social Dimensions of Semantic Technologies and Web Services,, SEP 2008.
  • Manuscript reviewer, American Marketing Association summer conference, FEB 2008.
  • Manuscript reviewer, Encyclopedia of Information Science and Technology, Second Edition, IGI Global, JAN 2008.
  • Manuscript reviewer, Academy of Marketing Science conference, DEC 2007.

University Service:

  • Texas A&M-Texarkana
    • Faculty Senate president ex post facto (2009-2010); Faculty Senate senator (SP 2012); Faculty Senate president (2008-2009); Faculty Senate vice president (2007-2008); Faculty Senate Executive Committee (2007-2010)
    • Graduate Council (2007-2011)
    • Enrollment Management Committee (2008-2010)
    • Retention Committee (2008-2010)
    • Editorial Review Board, The Journal of Business and Leadership (2006-present)

Community Service:

  • Project Manager,