vita printed from http://www.tamut.edu/~bowen/vita/vita_5yrAACSB.htm
5-year AACSB Vita
ROBERT S. OWEN, Ph.D.
Associate Professor of Marketing
College of Business
Texas A&M University-Texarkana
P.O. Box 5518, Texarkana, TX 75505-5518
(903) 223-3010
robert(dot)owen(at)tamut(dot)edu
http://www.tamut.edu/~bowen/
EDUCATION
- Ohio State University, 1987-92
Ph.D., Marketing (logistics
minor)
- Ohio State University, 1987-90
M.A., Marketing
- Central Michigan University, 1979-81
M.A., Management
- Park College 1977-79
B.A., Management (Cum Laude)
- Community College of the Air Force, 1976-78
A.A.,
Instrumentation Electronics
- USAF School of Metrology, 1976
Honor Graduate, Metrology
- Bowling Green State University, 1971-1974
education major
(music scholarship)
Dissertation:
Professional Certification:
- Certified Electronics Technician (CET, #OH-450), administered
by the International Society of Certified Electronics Technicians.
Other Training:
- Grants 101: Professional Grant Proposal Writing, The Grant Institute,
University of Houston, 30 JUN 04.
- Direct Marketing Circulation Day, New York, NY. 30 JAN 97.
Scholarship awarded by the Direct Marketing Association.
- Direct Marketing Institute for Professors, fellowship awarded
by the Direct Marketing Day of New York, Inc. and the Direct
Marketing Educational Foundation, 29-31 MAY 96, New York, New York.
EXPERIENCE
Teaching Experience:
- Texas A&M University-Texarkana, Texarkana, TX.
Associate Professor, 2005-pres.;
Assistant Professor, 2002-2005.
- Pennsylvania State University-Berks, Reading, PA.
Assistant Professor, 1999-2000.
- State University of New York at Oswego, Oswego, NY.
Assistant Professor, 1994-1999.
- Bloomsburg University, Bloomsburg, PA.
Assistant Professor, 1992-94.
- Ohio State University, Columbus, OH.
Graduate Teaching Assoc. (full responsibility), 1987-92.
Other Relevant Experience:
- Project Director.
SyKronix.com. 2000-2002. Built online marketing research applications
and services (no longer seeking business; converted to secondary research portal).
- Project Director.
V2, Blue Bell, PA. 2000.
Developed an online pseudo eye tracking (mouse tracking) application, conducted
competitive intelligence research for a pharmaceutical marketing research firm.
- Graduate Research Associate.
The Ohio State University, Department of Marketing, Columbus, OH.
SP 88, WI 89, SP 91.
Fabricated electronic equipment and wrote computer programs used in advertising
research; performed statistical analyses.
(GTA experience listed above.)
- Electronics Technician.
The Ohio State University, Behavioral Sciences Laboratory,
Department of Psychology, Columbus, OH. 1981-87.
Designed and fabricated electronic hardware and computer interfaces;
wrote computer programs used in social, cognitive, and engineering
psychology research.
Designed and ran video facilities used in counseling psychology and in focus
group research.
- Sales Agent.
Northwestern Mutual Life Insurance Company, Columbus, OH. 1980-81.
Sold financial and estate planning products while completing MA degree.
- Metrologist.
United States Air Force, Lowry AFB, CO,
and Precision Measurement Equipment Laboratory, Rickenbacker AFB,
OH. 1976-80.
Metrology is the science of measurement.
Calibrated and repaired precision measurement equipment (PME) traceable to
what is now the NIST (National Institute for Standards and Technology).
Honor Graduate of nine month Metrology (PMEL) school.
INTELLECTUAL CONTRIBUTIONS
Scholarly Journal Articles (peer reviewed):
- Owen, Robert & Patricia Humphrey (accepted),
"The Structure of Online Marketing Communication Channels."
Journal of Management and Marketing Research.
- Owen, Robert S. (2008),
"Managing a U.S. Business School Professor Shortage."
Research in Higher Education Journal, 2, 1-10.
- Owen, Robert S. (2004),
"Reasons for Vigilance in Keeping Domain Names from Release to
the Wild."
Journal of Contemporary Business Issues, 12(2), 10-17.
- Owen, Robert S. (2004),
"Consumer Warranties and Satisfaction Guarantees:
Some Definitions and Issues."
Services Marketing Quarterly, 26(2), 49-67.
Scholarly Book Chapters (peer reviewed):
- Owen, Robert S. (accepted),
"Online Marketing Management."
In Encyclopedia of Information Science and Technology,
Second Edition.
Mehdi Khosrow-Pour (ed.).
Information Science Reference, IGI Global, Hershey, Pennsylvania.
ISBN 978-1-60566-026-4.
- Owen, Robert S., & Bosede Aworuwa (accepted),
"Contemporary Instructional Design."
In Encyclopedia of Information Science and Technology,
Second Edition.
Mehdi Khosrow-Pour (ed.).
Information Science Reference, IGI Global, Hershey, Pennsylvania.
ISBN 978-1-60566-026-4.
Updated version of chapter previously titled
"Programmed Instruction, Programmed Branching, and Learning Outcomes"
in the first edition.
- Aworuwa, Bosede & Robert S. Owen (2009),
"Learning Outcomes Across Instructional Delivery Modes."
In Encyclopedia of Distance Learning, 2nd Edition, 1363-1368.
Caroline Howard, Judith V. Boettcher, Lorraine Justice, Karen Schenk,
Patricia L. Rogers, & Gary A. Berb (eds.).
Information Science Reference, IGI Global, Hershey, Pennsylvania.
ISBN 978-1-60566-198-8.
Updated version of chapter previously titled
"Instructional Delivery and Learning Outcomes in Distance Learning"
in original edition of Encyclopedia of Distance Learning (2005).
- Owen, Robert S., & Bosede Aworuwa (2008),
"Programmed Instruction, Programmed Branching, and Learning
Outcomes."
In Online and Distance Learning: Concepts, Methodologies, Tools, and
Applications, Vol. 5, 2596-2601.
Lawrence A. Tomei (ed.).
Information Science Reference, IGI Global, Hershey, Pennsylvania.
ISBN 978-1-59904-935-9
Reprinted by publisher from chapter in Encyclopedia of Information Science
and Technology) (first edition, 2005).
- Owen, Robert S. (2008),
"Infrastructures of Cyber Warfare."
In Cyber Warfare and Cyber Terrorism, 35-41.
Lech Janczewski and Andrew Colarik (eds.).
Information Science Reference, IGI Global, Hershey, Pennsylvania.
ISBN 978-1-59140-991-5.
- Owen, Robert S. (2007),
"Mouse Tracking to Assess Enterprise Portal Efficiency."
In Encyclopedia of Portal Technologies and Applications, 632-636.
Arthur Tatnall (ed.).
Information Science Reference, IGI Global, Hershey, Pennsylvania.
ISBN 978-1-59140-989-2.
- Owen, Robert S. (2006),
"Online Advertising Fraud."
In Encyclopedia of E-Commerce, E-Government and Mobile Commerce,
853-857.
Mehdi Khosrow-Pour (ed.).
Idea Group Publishing, Hershey, Pennsylvania.
ISBN 1-59140-799-0.
- Owen, Robert S. (2006),
"Web Traffic Aggregation."
In Encyclopedia of E-Commerce, E-Government and Mobile Commerce,
1243-1247.
Mehdi Khosrow-Pour (ed.).
Idea Group Publishing, Hershey, Pennsylvania.
ISBN 1-59140-799-0.
- Owen, Robert S. (2006),
"Use of the Secondary Task Technique for Tracking User Attention."
In Encyclopedia of Human Computer Interaction, 615-621.
Claude Ghaoui (ed.).
Idea Group Publishing, Hershey, Pennsylvania.
ISBN 1-59140-562-9.
- Owen, Robert S. (2006),
"Tracking Attention Through Browser Mouse Tracking."
In Encyclopedia of Human Computer Interaction, 673-679.
Claude Ghaoui (ed.).
Idea Group Publishing, Hershey, Pennsylvania.
ISBN 1-59140-562-9.
- Aworuwa, Bosede & Robert S. Owen (2005),
"Instructional Delivery and Learning Outcomes in Distance Learning."
In Encyclopedia of Distance Learning, Vol. III, 1117-1122.
Caroline Howard, Judith V. Boettcher, Lorraine Justice, Karen Schenk,
Patricia L. Rogers, & Gary A. Berb (eds.).
Idea Group Publishing, Hershey, Pennsylvania.
ISBN 1-59140-555-6.
- Owen, Robert S., & Bosede Aworuwa (2005),
"Programmed Instruction, Programmed Branching, and Learning
Outcomes."
In Encyclopedia of Information Science and Technology, 2326-2329.
Mehdi Khosrow-Pour (ed.).
Idea Group Publishing, Hershey, Pennsylvania.
ISBN 1-59140-553-X.
- Owen, Robert S., & Bosede Aworuwa (2004),
"Precursors to Web-based Methodologies: Lessons We Can
Learn from Teaching Machines, Automatic Tutoring Devices, and
Learning Hierarchies."
In E-Education Applications: Human Factors and Innovative Approaches,
338-349.
Claude Ghaoui (ed.).
Idea Group Publishing, Hershey, Pennsylvania.
ISBN 1-931777-92-6.
Academic Proceedings (peer reviewed):
- Owen, Robert S. (2009),
"Reporting Physical Measures that Imply Information Processing."
Proceedings of the First Annual Business Conference.
Sam Houston State University.
- Owen, Robert S. (2007),
"Who is a Business Doctor."
Developments in Marketing Science, 30, 283-287.
Dheeraj Sharma, Shaheen Borna (eds.). Academy of Marketing Science.
- Owen, Robert S. & James Harbin (2006),
"The Business School Faculty Shortage: Not."
Conference Proceedings of the International Academy of Business and Public
Administration Disciplines, 3(2), 383-390.
- Owen, Robert, Bosede Aworuwa, Gloria Fragoso-Diaz, & Alfred Ntoko (2004),
"Modeling Cost Trade-offs Between Traditional and Technology-based
Course Delivery."
Proceedings of the Eleventh Annual International Distance Education Conference.
Sponsored by Center for Distance Learning Research, Texas A&M University.
Conference and Other Refereed Presentations:
(Presentations of proceedings listings above are not duplicated.)
- "Set Yourself Up for Success: Preparing for Graduate School or
Your Career."
Panel discussion with Sharon Roberts and Peter Rochetes at
Psychology Synergy Conference, Collin County Community College,
Plano, TX, 6-7 OCT 2006.
- "Mouse Tracking as a Way to Track Attention in
Web-based Learning Environments." Presentation with
Bosede Aworuwa at the Ninth Annual TTVN Conference,
Texas A&M University-Corpus Christi, Corpus Christi, TX,
FEB 2005.
- "Reasons for Vigilance in Keeping Domain Names from
Release to the Wild."
2004 Conference on Emerging Issues in Business & Technology,
OCT 2004.
Paper in Proceedings of the 2004 Conference on Emerging Issues in Business
& Technology, 40-47, Ronald Bouerly, Paul Thistlethwaite,
Dale Scholfield (eds.), listed above as selected for reprint in
Journal of Contemporary Business Issues.
Trade Journal, Magazine, and Newspaper Articles (not peer reviewed):
- "Lazy Americans? Enjoy Your Summer!"
Texarkana Gazette, 5 JUL 2009.
- "So You're Thinking of Returning to College,"
Texarkana Gazette, 12 APR 2009, p. 10C.
- "Effects of a New University on Local Real Estate and
Business Opportunities,"
TREMA Report, 2008 Q4, pp 32-35.
- "What’s for Sale in Texarkana, USA?,"
TREMA Report, 2008 Q3, pp. 48-51.
- "Our Next President is a Product?,"
Texarkana Gazette, 26 OCT 2008, p. 8D.
- "Downtown Texarkana: Are We There Yet?,"
Texarkana Gazette, 8 JUN 2008.
SERVICE
Professional Service to the Discipline:
- Editorial Review Board, Journal of Information Technology and Research,
2007-pres.
- Manuscript reviewer, Handbook of Research on Social Dimensions of
Semantic Technologies and Web Services,,
SEP 2008.
- Manuscript reviewer, American Marketing Association summer conference,
FEB 2008.
- Manuscript reviewer, Encyclopedia of Information Science and Technology,
Second Edition, IGI Global, JAN 2008.
- Manuscript reviewer, Academy of Marketing Science conference, DEC 2007.
- Textbook Reviewer, Kendall Hunt Publishing, JAN 2008, MAY 2007.
- Ad hoc reviewer, Psychology & Marketing, JAN 2007.
- Manuscript reviewer, Academy of Marketing Science conference, DEC 2006.
- Ad hoc reviewer, Marketing Science, JUL 2006.
- Session chair, session discussant, International Academy of Business
and Public Administration Disciplines, 20-23 APR 2006.
- Ad hoc reviewer, Handbook of Consumer Psychology, FEB 2006.
- Manuscript reviewer, Encyclopedia of Portal Technology and Applications,
Idea Group Publishing, JAN 2006.
- Manuscript reviewer, Encyclopedia of E-Commerce, E-Government, and
Mobile Commerce,
Idea-Group Publishing, DEC 2004, JUN 2005.
University Service:
- Texas A&M-Texarkana
- Faculty Senate, president
(2008-pres.)
- Faculty Senate, vice president
(2007-2008)
- Graduate Council
(2004, 2007-pres.)
- Enrollment Management Committee
(2008-pres.)
- Retention Committee
(2008-pres.)
- Editorial Review Board, The Journal of Business and Leadership,
2006-present.
- Curriculum Committee
(2003-2006)
- Salary Equity Committee
(2003-2004)
Community Service:
- Brownfield Advisory Committee (2006-2007)
- Texarkana Land Reuse Committee (2005-2006)
- Project Manager, TexarkanaMSA.org
- Steering Committee, Texarkana Main Street Program (2003-2004)
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