- FACULTY :
- COURSE :
- Meeting Time and Place :
TR 1:00-2:15, UC230
- Course Material :
Brown & Sutter (2014/2015),
Access to the World Wide Web is required.
- Catalog Description :
"Techniques of marketing research, research design,
analysis and interpretation of marketing data, questionnaire
building, and sampling methods.
Emphasis given to selected applications of marketing
research. Prequisite: MKT 363."
- Course Objectives :
Throughout this course, students should be able to demonstrate:
- knowledge of basic marketing research principles and theory
- the ability to design marketing research projects
- the ability to analyze marketing data
- the ability to write/present various types of marketing research reports
- the ability to work independently
- the ability to work as a member of a team
- Major Topics :
These are approximate dates.
| Week 1
29, 31 AUG
- Introduction to class and course
- Introduction to marketing research
- Competitive intelligence
| Week 2
5, 7 SEP
| Week 3
12, 14 SEP
- Measurement theory
- Attitude theory
| Week 4
19, 21 SEP
- Survey and research scaling
| Week 5
26, 28 SEP
- Qualitative and observational research
- Individual depth interviews and focus group research
- Synchronous and asynchronous online research
| Week 6
3, 5 OCT
- Qualitative data analysis
| Week 7
10, 12 OCT
- QUIZ 1
- Project design
- (notes distributed in class)
| Week 8
17, 19 OCT
| Week 9
24, 26 OCT
| Week 10
- ketchup; finish usability study
| Week 11
7, 9 NOV
- Finding grants, finding clients, proposal writing, and report writing
| Week 12
14, 16 NOV
| Week 14
| Week 14
28, 30 NOV
| Week 15
5, 7 DEC
- PRESENTATION TO CLASS CLIENT
- Course Projects :
Students will work as individuals on in-class abbreviated exams.
Students will work in teams to write a marketing research
proposal for a class client.
Students will work as individuals in writing all other
projects, but it is expected that students will work
collaboratively in developing each project.
For example, the qualitative spreadsheet analysis will
require individual work in doing the analysis and writing
the report, but the project will be needlessly time
consuming if students do not share in the task of developing
the grid (spreadsheet) that is used in
organizing the raw data.
Note that the final written work that you submit for
individual projects must be your own work; written
work that appears to be essentially the same as that
of another student will be returned with a score of
zero for both students.
- Class Participation :
The ability to conduct each the projects requires
class participation on the day that the topic
Private tutoring will not be given for students who miss
Since assignments are discussed in class,
weekly assignments that are not submitted in class on
the day due cannot be accepted later
without a very, very good excuse.
- Evaluation Methods :
Students will be evaluated on both individual and
team projects and on two brief exams.
- Grading System :
Final grades will be based on the following totals
30=secondary data study
30=IDI/focus group topic guide
30=project management proposal
90=written client research proposal
90=client presentation (with written proposal)
600 TOTAL POINTS POSSIBLE
- Academic Integrity :
"Academic honesty is expected of students enrolled
in this course.
Cheating on examinations, unauthorized
collaboration, falsification of research data, plagiarism,
and undocumented use of materials from any source constitute
academic dishonesty and may be grounds for a grade of 'F'
in the course and/or disciplinary actions.
For additional information, see the university catalog."
- Disability Accommodations :
"Students with disabilities may request reasonable
accommodations through the A&M-Texarkana Disability Services
Office by calling 903-223-3062."
- A&M-Texarkana Email Address :
"Upon application to Texas A&M University-Texarkana
an individual will be assigned an A&M-Texarkana email account.
This email account will be used to deliver official university
Each individual is responsible for information sent and
received via the university email account and is expected
to check the official A&M-Texarkana email account on a
frequent and consistent basis.
Faculty and students are required to utilize the university
email account when communicating about coursework."
- University Drop Policy :
"To drop this course after the census date [see
use menu to select current semester]
a student must complete a Drop/Withdrawal Request Form,
located on the University Registrarís webpage or obtained
in the Registrarís Office.
The student must submit the signed and completed form to
the instructor of each course indicated on the form to be
dropped for his/her signature.
The signature is not an "approval" to drop,
but rather confirmation that the student has discussed the
drop/withdrawal with the faculty member.
The form must be submitted to the Registrarís office for
processing in person, email
mail (7101 University Ave., Texarkana, TX 75503) or
Drop/withdraw forms missing any of the required information
will not be accepted by the Registrarís Office for processing.
It is the studentís responsibility to ensure that the form
is completed properly before submission.
If a student stops participating in class (attending and
submitting assignments) but does not complete and submit
the drop/withdrawal form, a final grade based on work
completed as outlined in the syllabus will be assigned."
- Class Participation :
"Students are responsible for beginning their
participation on the FIRST CLASS DAY by logging on and
completing assignments according to the COURSE CALENDAR.
Failure to submit online assignments between the first day
of classes and the "university census date"
(according to the university schedule) will result in
an ADMINISTRATIVE DROP from the course."
- Students with federal loans and/or grants :
"Students who have federal loans and grants must be aware
that participation is monitored in online courses.
In the event a student withdraws from a course the student
will be required to refund all federal funds prorated from
the last date of participation.
A student's last access to Blackboard would not suffice
The required weekly activity could include a comment to
a blog, a discussion board posting, a journal entry, a
quiz or exam, a submitted assignment, or other measurable
and tracked activity."
- Student Technical Assistance :
- Technical Requirements:
"The following are the minimum computer requirements for online learning:
- A computer capable of handling streaming video.
A mid-range multi-core CPU should be adequate.
- A sound card.
- A high speed internet connection preferably directly connected to the computer via a
hard-wired Ethernet connection rather than wirelessly connected.
- Virus and adware protection software.
- Microsoft Word, minimum version 2007 or above.
- Mozilla Firefox browser available free.
- The most recent versions of Java, Flash, QuickTime, Adobe Reader, and Shockwave.
You can check this in the Firefox browser by visiting:
Firefox Plugin Check Tool
"Please note: some instructors may require the use of a headset with
microphone and/or a webcam.
If so, the cost of these items is not included in your course fees and will
need to be acquired at your own expense.
Blackboard Mobile for iOS and Android Devices
"Android and iOS devices are currently supported using the Blackboard Mobile App,
available for free from your App Store or scan the code below:
"The Blackboard Mobile App provides limited access to courses, including the
ability to read and contribute to discussions, check grades and announcements,
access content, read and comment on blogs, reflect in journals, link to your
personal Dropbox, and receive push notifications when courses are updated.
Limited course features may also be available via your mobile device's browser;
however, your mobile device does not replace your personal computer and should
not be used as a substitute for one. High stakes assignments, tests, etc. should
be completed on your personal computer, and not on your mobile device."
- "At the completion of
your degree our BBA graduates should be proficient in the
Learning Goal 1: Our graduates will be competent in the
broad business disciplines that underlie the BBA degree.
Learning Goal 2: Critical Thinking/Problem Solving:
Upon completion of their degree program, students will be able
to demonstrate critical thinking, including the ability to
explain issue; find, analyze, and select appropriate evidence;
and construct a cogent argument that articulates conclusions
and their consequences.
Learning Goal 3: Communication and decision making under
ethical dilemma: Upon completion of their degree program,
students will be able to express ideas clearly and coherently
orally, in writing, and electronically to a diverse range of
audiences and interact with others in large and small group settings.
Learning Goal 4: Global Environment: Upon completion of
their degree program, students will be able to analyze the
impact of multiple factors on the interconnectedness of diverse
peoples in the global environment. "