Client Research Proposal
On the assumption that you are a marketing research student intern, prepare for your university employer a formal research proposal for our class client associated with exploring what kinds of artwork people in the Texarkana area would prefer when buying a new customized motorcycle from a local motorcycle dealer. Your deliverable in your research proposal consists of a written report and, optionally, an oral presentation. Recall the several calls for proposals that we had used in regard to this project throughout this course. Your proposal must address the general research objectives that we have had throughout these assignments associated with this ongoing project. More specifically, you must write a formal research proposal letter in answer to the request for quotes (RFQ) that is at the end of this assignment document.
Your submission must address the following constraints and requirements:
In addition to the proposal letter that would go to a client, you must additionally submit supporting documents that would go to your supervisor:
The following internal company costs and time estimates are to be used in calculating the project budget. All research work (recruiting, document writing, research, analysis, presentation) is to be done by student interns. A professor internship supervisor is not included in the conduct of any work (except in an advisory capacity) and is not internally billable. Your sampling plan is to based on the ones that we have used this semester and is to be appropriate to the specific research method that you are proposing. If anything that you need is not included in this list or is not clear, call your professor.
Your proposal should provide enough details
that anyone who is unfamiliar with this project would be able to understand the
research objective and the proposed research methodology, analysis, deliverables,
A budget that is unrealistic, doesn't make sense, or doesn't match your price
quote will have a heavy impact on your grade.
This is an individual project; each student is to submit his/her own
R E Q U E S T F O R P R O P O S A L S
Harlan Davidson & Sons is seeking proposals for the conduct of research that could determine what kinds of artwork people in the Texarkana area would prefer when buying a new but locally customized motorcycle from a local motorcycle dealer. Of interest specifically is determining what kinds of powder coated motorcycle artwork would be most likely to sell at local dealers who sell factory-new motorcycles.
Proposals are to be addressed to the attention of Mr. Harlan A. Davidson and are due at 6:00 PM on Tuesday, 5 DEC 2017. You may call 903-223-3010 if you have any questions. Late proposals cannot and will not be considered.