Texas A&M University-Texarkana MKT 363W
Marketing Principles

online sections

Fall 2017


  1. FACULTY :

    Instructor : Dr. Robert S. Owen
    Office : UC 321F
    Office phone : (903) 223-3010
    Department phone : (903) 223-3020 (secretary)
    Fax : (903) 223-3121
    Email : robert(dot)owen(at)tamut(dot)edu
    Web site : www.tamut.edu/~bowen/
    Office Hours : TR 9:15-12:00

  2. COURSE :

    1. Prequisites :
      3 hours, no prerequisite courses listed

    2. Meeting Time and Place :

    3. Course Materials :
      Textbook: Lamb, Hair, McDaniel (2017/2018), MKTG11, eleventh edition, ISBN: 9781337116800, Cengage.  Used copies of the ninth edition without publisher's web site access are OK for this course section.
      Other :
      • Access to the Internet is required.
      • Access to Blackboard is required.

    4. Catalog Description :
      "An introductory course in marketing presenting the basic components of marketing including product promotion, pricing, and distribution of goods and services with a set of controllable and non-controllable environmental forces."

    5. Course Objectives :
      Throughout this course, students should be able to demonstrate:
      • knowledge and understanding of marketing concepts and terminology which form the foundation for advanced coursework and practice in business
      • awareness of the relevance of marketing theory within the environment
      • the ability to analyze marketing problems and situations

    6. Major Topics :

      Week 1
      28 AUG
      • discussion board participation (#1) You MUST log on and participate in your group Blackboard discussion board EACH week of the semester except during exam weeks. The registrar WILL drop you from the course if you do not complete this assignment. You are expected to stay up to date with all discussions on the course discussion board throughout the course.
      • course overview
      • careers in marketing
      • overview of marketing - Ch. 1, An Overview of Marketing
      • internal marketing factors


      Week 2
      4 SEP
      • discussion board participation (#2).
      • marketing strategy - Ch. 2, Strategic Planning for Competitive Advantage


      Week 3
      11 SEP


      Week 4
      18 SEP
      • discussion board participation (#4).
      • consumer behavior - Ch. 6, Consumer Decision Making


      Week 5
      25 SEP


      Week 6
      2 OCT


      Week 7
      9 OCT


      Week 8
      16 OCT


      Week 9
      23 OCT


      Week 10
      30 OCT
      • EXAM 2 Thurs. 12:00 noon - Sat. 11:00 PM
      • >
      • logistics - Ch. 13, Supply Chain Management, Ch. 14, Marketing Channels
      • retailing - Ch. 15, Retailing


      Week 11
      6 NOV


      Week 12
      13 NOV


      Week 13
      20 NOV


      Week 14
      27 NOV


      Week 15
      4 DEC
      • EXAM 3 Thurs. 12:00 noon - Sat. 11:00 PM


    7. Discussion Participation :
      Students will post comments in five weekly discussions in the Blackboard discussion forum. You will be asked to post comments in answering a post made by the professor. The scoring rubric is as follows:

      Points --> 5 3 1 0
      Quality of
      Comments are analytical and thoughtful; comments are respectful of otherís postings. Comments are appropriate and respectful of otherís postings. Comments are of minimum effort (e.g., ďI agree with KimĒ). No posting or posting that is essentially not topic relevant.
      of Post
      Comments are related to discussion of topic and issues of analysis; comments are correct. Comments are related to discussion topic. Comments are posted that do not relate to the discussion content; short or irrelevant remarks are posted; comments are incorrect. No posting or posting that is essentially not topic relevant.

    8. Term Consulting Project :
      We will be doing a business situation analysis.  The written assignment document will be posted on the course Blackboard site in the sixth week.  Students will be working in groups of about four or five.  The final deliverable product of each team's consulting efforts will be a written situation analysis.

    9. Attendance :
      Students are expected to participate in in-class discussions, to participate in online Blackboard discussions, and to keep up with in-class, online, and emailed announcements. 

    10. Evaluation Methods :
      Students will be evaluated on the basis of performance on three exams (75%, individual), a written team consulting report (15%), and participation in class and group discussions (10%).  Your lowest discussion board post score out of 11 will be dropped. 

    11. Grading System :
      Final grades will be based on the following totals in points:
       A=900-1000 points
       250=Exam 1
       250=Exam 2
       250=Exam 3
       150=Team Consulting Report
       100=Weekly Discussion Assignments

    12. Academic Integrity :
      "Academic honesty is expected of students enrolled in this course.  Cheating on examinations, unauthorized collaboration, falsification of research data, plagiarism, and undocumented use of materials from any source constitute academic dishonesty and may be grounds for a grade of 'F' in the course and/or disciplinary actions.  For additional information, see the university catalog."

    13. Disability Accommodations :
      "Students with disabilities may request reasonable accommodations through the A&M-Texarkana Disability Services Office by calling 903-223-3062."

    14. A&M-Texarkana Email Address :
      "Upon application to Texas A&M University-Texarkana an individual will be assigned an A&M-Texarkana email account.  This email account will be used to deliver official university correspondence.  Each individual is responsible for information sent and received via the university email account and is expected to check the official A&M-Texarkana email account on a frequent and consistent basis.  Faculty and students are required to utilize the university email account when communicating about coursework."

    15. University Drop Policy :
      "To drop this course after the census date [see semester calendar, use menu to select current semester] a student must complete a Drop/Withdrawal Request Form, located on the University Registrarís webpage or obtained in the Registrarís Office.  The student must submit the signed and completed form to the instructor of each course indicated on the form to be dropped for his/her signature.  The signature is not an "approval" to drop, but rather confirmation that the student has discussed the drop/withdrawal with the faculty member.  The form must be submitted to the Registrarís office for processing in person, email Registrar@tamut.edu, mail (7101 University Ave., Texarkana, TX 75503) or fax (903-223-3140).  Drop/withdraw forms missing any of the required information will not be accepted by the Registrarís Office for processing. It is the studentís responsibility to ensure that the form is completed properly before submission.  If a student stops participating in class (attending and submitting assignments) but does not complete and submit the drop/withdrawal form, a final grade based on work completed as outlined in the syllabus will be assigned."

    16. Class Participation :
      "Students are responsible for beginning their participation on the FIRST CLASS DAY by logging on and completing assignments according to the COURSE CALENDAR.  Failure to submit online assignments between the first day of classes and the "university census date" (according to the university schedule) will result in an ADMINISTRATIVE DROP from the course."

    17. Students with federal loans and/or grants :
      "Students who have federal loans and grants must be aware that participation is monitored in online courses.  In the event a student withdraws from a course the student will be required to refund all federal funds prorated from the last date of participation.  A student's last access to Blackboard would not suffice as participation.  The required weekly activity could include a comment to a blog, a discussion board posting, a journal entry, a quiz or exam, a submitted assignment, or other measurable and tracked activity."

    18. Student Technical Assistance :
      • "Solutions to common problems and FAQ's for your web-enhanced and online courses are found on the Online Student Training page on our website.
      • "If you cannot find your resolution there, you can submit a support request by contacting the IT service Desk:

        "Email: isite@tamut.edu
        Phone: 903-334-6603"

        "Submit a Support Request
        Additional student help for Blackboard can be found here: Blackboard Help for Students"

    19. Technical Requirements:
      "The following are the minimum computer requirements for online learning:
      • A computer capable of handling streaming video. A mid-range multi-core CPU should be adequate.
      • A sound card.
      • A high speed internet connection preferably directly connected to the computer via a hard-wired Ethernet connection rather than wirelessly connected.
      • Virus and adware protection software.
      • Microsoft Word, minimum version 2007 or above.
      • Mozilla Firefox browser available free.
      • The most recent versions of Java, Flash, QuickTime, Adobe Reader, and Shockwave. You can check this in the Firefox browser by visiting:
        Firefox Plugin Check Tool

      "Please note: some instructors may require the use of a headset with microphone and/or a webcam.  If so, the cost of these items is not included in your course fees and will need to be acquired at your own expense.

      Blackboard Mobile for iOS and Android Devices
      "Android and iOS devices are currently supported using the Blackboard Mobile App, available for free from your App Store or scan the code below:

      Q code

      "The Blackboard Mobile App provides limited access to courses, including the ability to read and contribute to discussions, check grades and announcements, access content, read and comment on blogs, reflect in journals, link to your personal Dropbox, and receive push notifications when courses are updated. Limited course features may also be available via your mobile device's browser; however, your mobile device does not replace your personal computer and should not be used as a substitute for one. High stakes assignments, tests, etc. should be completed on your personal computer, and not on your mobile device."

    20. "At the completion of your degree our BBA graduates should be proficient in the following areas:

      Learning Goal 1: Our graduates will be competent in the broad business disciplines that underlie the BBA degree.

      Learning Goal 2: Critical Thinking/Problem Solving: Upon completion of their degree program, students will be able to demonstrate critical thinking, including the ability to explain issue; find, analyze, and select appropriate evidence; and construct a cogent argument that articulates conclusions and their consequences.

      Learning Goal 3: Communication and decision making under ethical dilemma: Upon completion of their degree program, students will be able to express ideas clearly and coherently orally, in writing, and electronically to a diverse range of audiences and interact with others in large and small group settings.

      Learning Goal 4: Global Environment: Upon completion of their degree program, students will be able to analyze the impact of multiple factors on the interconnectedness of diverse peoples in the global environment. "