Brand Guidelines
The Texas A&M University-Texarkana brand is our unique identity, and so much more. It includes numerous elements such as our name, logo, colors, design elements, and tone of voice. It also includes our values, mission, and our reputation. It is critical that we maintain consistency across all aspects of our brand identity to reinforce the truth of our brand values (Flexible, Reputable, Attainable).
As stewards of the A&M-Texarkana brand, this office oversees all usage of the brand and reserves the right to audit any usage of brand elements in materials.
Quick Resources
Official Logos
University Logos
The University utilizes a number of logos/brand marks. A selection of those are displayed below. If there are any questions regarding proper logo usage, please contact marketing@tamut.edu.
The central symbol of our University, used in most applications.
Athletic Logos
The primary brand mark for University Athletics, and restricted to athletics usage without prior approval.
Additional Logos
Other logos, such as those for Colleges, Schools, Divisions, etc. are available by request. Please contact marketing@tamut.edu or place a ticket with your request.
Official Colors
Primary Colors
TAMUT Navy
PANTONE®: PMS2767C
CMYK: 100, 87, 42, 52
Hex: #102240
TAMUT White
PANTONE®: Process White
CMYK: 0, 0, 0, 0
Hex: #FFFFFF
Accent/Highlight Color
TAMUT Gold
PANTONE®: PMS1235C
CMYK: 0, 27, 100, 2
Hex: #FFBA00
Official Fonts
Museo Slab 500
The primary font for brand marks and titles. Primarily associated with the A&M-Texarkana logo.
Helvetica Neue
The "workhorse" font at A&M-Texarkana. A modern sans-serif font that works across most applications.
Official Microsoft Teams and Zoom Backgrounds
Official Backgrounds
Download official Texas A&M University–Texarkana Zoom and Microsoft Teams backgrounds to add a professional and spirited touch to your virtual meetings and classes. Whether you’re connecting with classmates, faculty, or colleagues, these branded backgrounds help you represent A&M–Texarkana.
Here are a couple examples. More are available via the download link.
