Brand Guidelines
The Texas A&M University Texarkana brand is our unique identity, and so much more. It includes numerous elements such as our name, logo, colors, design elements, and tone of voice. It also includes our values, mission, and our reputation. It is critical that we maintain consistency across all aspects of our brand identity to reinforce the truth of our brand values (Flexible, Reputable, Attainable).
As stewards of the A&M Texarkana brand, this office oversees all usage of the brand and reserves the right to audit any usage of brand elements in materials.
Quick Resources
Official Logos
University Logos
The University utilizes a number of logos/brand marks. A selection of those are displayed below. Additional logo variations are available via request through the University ticketing system.. If there are any questions regarding proper logo usage, please contact marketing@tamut.edu.
The central symbol of our University, used in most applications.
Athletic Logos
The primary brand mark for University Athletics, and restricted to athletics usage without prior approval.
Additional Logos
Other logos, such as those for Colleges, Schools, Departments, etc. are available by request. Please use the University ticketing system to place your request.
Official Colors
Navy
PANTONE®: 2767C
CMYK: 100, 71, 0, 66
RGB: 19, 41, 78
Hex: #13294e
Valor Blue
PANTONE®: 542C
CMYK: 51, 16, 0, 0
RGB: 123, 176, 226
Hex: #7bb0e2
Grey
PANTONE®: 428C
CMYK: 21, 13, 8, 0
RGB: 192, 198, 214
Hex: #c0c6d6
White
PANTONE®: —
CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
Hex: #ffffff
Official Fonts
Proxima Nova
The primary font for all branding materials.